Responsibilities

• Manage day-to-day CRM communications and execution across all Home Entertainment categories.
• Analyze post-campaign performance.
• Align CRM creative across Home Entertainment teams to create fit-for-purpose, consumer-centric copy and content that impacts the business, drives traffic to the client's website, and yields conversions, while staying mindful of consumer journey phase and intent.
• Partner with the corporate marketing team, adhering to governance council processes and ensuring all documentation is complete so Home Entertainment campaigns are prioritized in the waterfall among other categories and receive a fair share of voice within the client's email channel.
• Manage execution of CRM campaigns via JIRA tickets with agency partners, ensuring clear communication and prompt response time so campaigns are sent on time and as intended.
• Explore new ideas to find process efficiencies and offer forward-thinking solutions.
• Detailed Functions:
• Set up briefs and manage tickets in JIRA to execute CRM programs in collaboration with agency partners.
• Manage weekly inputs to the governance council, including campaign briefs, creative, and post-campaign analysis.
• QA and provide clear feedback on email proofs across multiple devices.

Requirements

• Bachelor's degree in Marketing or equivalent training required.
• 8-10 years of related experience required.
• Strategy and business acumen.
• Self-starter with a desire to learn and contribute.
• Great collaborator with strong communication skills.
• Planning and organization skills to manage multiple campaigns and workstreams at one time.
• Attuned to a teamwork environment, fast-paced rhythm, and results-oriented culture.
• Knowledge of CRM principles and best practices, as well as a basic understanding of Adobe Campaign Manager, JIRA/Confluence, and other data audience management systems.
• High proficiency in Microsoft Office, with an emphasis on quantitative analysis (Excel) and the creation of presentations (PowerPoint).
• Strong analytical and quantitative skills, including the ability to analyze reports and campaign performance and synthesize recommendations.

Preferred

• Knowledge of Figma is recommended.