Senior Manager Content Strategy

Responsibilities

• Content and messaging strategy: Translate business, brand, customer, and creative priorities into actionable content plans, messaging frameworks, narrative structures, and audience-specific approaches across programs, products, campaigns, channels, and experiences.
• Functional leadership: Apply and advance practices in messaging architecture, editorial strategy, voice and tone, taxonomy, information architecture, audience strategy, and content operations; solve complex communication challenges and advise senior stakeholders on alternatives and tradeoffs.
• Governance and consistency: Establish, apply, and improve standards for messaging, positioning, editorial quality, and content governance; resolve conflicts, align competing stakeholder needs, and escalate decisions affecting enterprise strategy, policy, or positioning.
• Content systems and scalability: Lead the development and adoption of content models, taxonomies, templates, modular frameworks, and lifecycle practices that enable personalization, reuse, consistency, and reduced duplication and rework.
• Customer experience: Direct content strategy across customer journeys and connected experiences, identify communication gaps, and improve customer understanding and omnichannel consistency through intentional, audience-centered content design.
• Cross-functional partnership and influence: Coordinate the Message component of the broader Idea, Message, and Expression model; build alignment across creative and business functions; and present clear, evidence-based recommendations to senior stakeholders.
• Measurement and optimization: Establish measures for messaging clarity, usefulness, quality, consistency, scalability, delivery, and customer or campaign outcomes; create feedback loops and use performance insights to refine content approaches and team practices.
• Team leadership and capability development: Lead, coach, and develop content strategists, copywriters, and editorial contributors; set objectives and expectations, assign resources, remove barriers, strengthen functional capability, and support succession and workforce planning.
• Operational excellence: Improve intake, prioritization, planning, governance, review, and resource-management processes; balance planned initiatives with emerging needs; manage capacity risks; and increase efficiency while maintaining quality.
• Scope and impact: Lead unusually complex work across multiple programs, audiences, products, and customer experiences, directly influencing messaging clarity, brand consistency, campaign effectiveness, customer understanding, stakeholder alignment, and team performance.

Requirements

• 7+ years of experience in Content Strategy, Editorial Strategy, Information Architecture, Messaging Strategy, or a related discipline.
• 2+ years of experience leading content professionals, teams, or major content programs.
• Advanced knowledge of messaging architecture, content strategy, editorial practices, and audience communication.
• Experience developing and applying messaging frameworks and content-governance practices.
• Experience leading complex content initiatives across multiple functions.
• Experience improving content processes, systems, and reusable models.
• Experience presenting recommendations to senior stakeholders.
• Experience influencing decisions across functions without direct authority.
• Strong systems-thinking, planning, facilitation, and project-leadership capabilities.
• Experience operating in complex and fast-changing environments.

Preferred

• Experience in B2B technology marketing or customer communication strategy preferred.

Benefits

• Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing.