Senior Manager, Content Strategy & Copywriting

Denver, CO (Hybrid)

$117K/yr – $156K/yrSenior Level8+ years expFull time

Posted 4 days ago

Job Summary

Own the content strategy and governance for multi-channel programs, lead cross-functional initiatives, and oversee high-volume content production across digital touchpoints.

  • Own content strategy and governance across channels.
  • Lead cross-functional programs and align with business priorities.

Job Description

Responsibilities

  • Drive Content Strategy
  • - Define and execute content strategies that support customer experience, business objectives, and organic growth opportunities.
  • - Aspire to deliver compelling and differentiated content to capture audiences.
  • - Identify opportunities to improve content performance, consistency, and governance.
  • - Partner across teams to align content efforts with organizational priorities.
  • - Advocate for customer-focused communication and plain-language principles.
  • Deliver High-Quality Content Production
  • - Contribute directly to high volume content creation and editing, representing approximately 35% of the role.
  • - Create, review, and optimize content across a variety of channels, including digital pages, landing pages, blogs, FAQs, promotional email communications, service messaging, SMS, and product experiences.
  • - Leverage technologies and AI to augment volume production without sacrificing quality of messaging or brand reputation.

Requirements

  • Bachelor's degree in Marketing, Communications, Journalism, English, Digital Media, or a related field.
  • 8+ years of experience in content strategy, copywriting, editorial, content marketing, UX writing, or related disciplines.
  • 3+ years of people leadership experience, including managing and developing content professionals.
  • Strong portfolio demonstrating exceptional writing, editing, and content strategy capabilities.
  • Experience developing multi-channel content strategies and content governance frameworks.
  • Ability to simplify complex information and create clear, compelling customer-focused communications.
  • Experience partnering with cross-functional stakeholders and influencing decisions across multiple teams.
  • Strong program management and organizational skills.

Preferred

  • Experience supporting digital products, customer experience, fintech, financial services, or technology organizations.
  • Experience leading SEO-driven content initiatives and organic growth programs.
  • Familiarity with AI-powered content creation, optimization, and editorial workflows.
  • Experience building or scaling content operations within a growing or evolving organization.
  • Experience developing editorial standards, style guides, and content governance processes.

Benefits

  • Medical, Dental, Vision, and Life Insurance
  • Paid Time Off
  • Parental Leave
  • Global Adoption Assistance
  • 401K Plan
  • You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few
Western Union logo

Western Union

3.7 Glassdoor

Many know us as the most trusted way to send money to friends and family overseas and across borders, but we're much more than that. Our talented teams around the world are building new ways to send, save and spend money. Wherever you are in the world, in whatever currency you choose, we're evolving our services to meet the demands of tomorrow. We're here for what's next. When our teams make more financial services accessible to people everywhere, we help more people prosper, transforming lives and communities.

Founded in 1992
Denver, Colorado, USA
15K employees (545 in marketing)
68% recommend to a friend
60% CEO approval

Salaries

Posted range

$117K/yr – $156K/yr

Taken straight from the job posting.

Content Strategy median pay in the United States

$118K/yr

Most pay falls between $91K and $160K. Based on 332 salaries.

See all Western Union salaries

Marketing Team

Marketing Team Size
423 (3% of company)
Median Career Experience
14 years
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$800M
Last Raise
$800M
Post IPO Debt, 2 months ago

Funding History

  • Jan 2026
    Post IPO Debt • $800M

Traffic Signals

Monthly Visitors
9.5M
Monthly Google Ads Budget
$615.5K
Traffic Source Mix
Search
39.5%
Direct
56.7%
Referral
2.6%
Social
0.5%
Paid
0.7%

Headcount Trend

Current headcount: ~15.2K
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Senior Manager, Content Strategy & Copywriting

Western Union · Denver, CO · Hybrid