Senior Manager, Consumer Insights

Morristown, NJ (Hybrid)

$130K/yr – $180K/yrSenior Level7+ years expFull time

Posted 1 day ago

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Job Summary

Owns and shapes the consumer insights program across cross-functional teams, guiding research plans, brand health monitoring, and AI-enabled insights to drive growth and innovative strategies.

Owns consumer insights strategy and cross-functional research programs.
Leads key workstreams in brand health, audience insights, and innovation with a focus on growth.

Job Description

Responsibilities

Advocate for a consumer-first mindset across teams, ensuring insights-driven decision-making that places consumers at the core of business strategies.
Advise brand marketing teams, collaborating with R&D, analytics, digital, and sales to develop research plans that align with business objectives and drive growth.
Monitor brand health and maintain a deep understanding of category trends and competitive understanding to guide strategic decisions.
Lead initiatives leveraging digital-first audience insights, including social media feedback, to inform the consumer journey, creative development, and innovation. Use AI tools to enhance consumer insights and improve processes.
Identify growth opportunities driven by consumer demand and trends, fostering a culture of design thinking within cross-functional teams to refine innovation ideas.
Collaborate with cross-functional teams to define key business questions and develop consumer learning plans.
Manage high-quality, cost-effective custom research, and synthesize data across multiple sources into actionable insights.

Requirements

7+ Years Experience in Insights & Analytics; Proven background in consumer healthcare, FMCG, beauty/luxury, technology, or similar sectors.
Strong ability to synthesize diverse research sources into actionable insights that inform organizational decision-making and drive business growth.
Skilled in conveying insights and recommendations to senior leadership, influencing strategic decisions with clarity and impact.
Expertise in translating complex data into compelling narratives tailored to various audiences, combining strategic insights with business acumen.
Focused on driving strategic outcomes through influence, collaboration, and organizational savvy, with the ability to lead cross-functional teams.
Deep passion for understanding consumer behavior, with specialized knowledge in consumer insights methodologies to guide data-driven decisions.
Comfortable working in diverse, multicultural environments and familiar with digital-first brand-building strategies, including brand positioning, creative development, and innovation.

Opella.

Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting.At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission on our website.

4.1K employees (615 in marketing)

www.opella.com