Senior Manager Consumer Insights
Liquid Death
USA (Remote)
$120K/yr - $160K/yrIn-houseSenior level5+ years exp.
3 weeks ago
Senior Manager, Consumer Insights
USA (Remote)
$155K/yr – $165K/yrFull time
Posted 3 months ago
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Job Description
Position Summary: The Senior Manager, Insights will play a pivotal role in shaping Calbee America’s growth by transforming data into decisive, consumer-led strategy. This leader will sit at the intersection of market intelligence and human insight, connecting syndicated data, consumer research, and cultural trends to unlock new opportunities for our brands.
As a trusted strategic partner to Marketing, R&D, and Sales, this role will not only diagnose business performance but also define where to play and how to win by fueling innovation, strengthening brand equity, and accelerating demand. This is an opportunity to build and elevate a best-in-class insights function, embedding a true consumer-first mindset at the heart of every decision.
Key Responsibilities:
Consumer Insights Leadership
Calbee North America is an equal opportunity employer dedicated to a policy of non-discrimination in employment on the basis of race, color, age, sex, religion, national origin, disability, veteran status, citizenship, ancestry, genetic information, sexual orientation, gender identity, marital or familial status or any other legally protected status.
As a trusted strategic partner to Marketing, R&D, and Sales, this role will not only diagnose business performance but also define where to play and how to win by fueling innovation, strengthening brand equity, and accelerating demand. This is an opportunity to build and elevate a best-in-class insights function, embedding a true consumer-first mindset at the heart of every decision.
Key Responsibilities:
Consumer Insights Leadership
- Own and lead the end-to-end consumer insights agenda across brand and innovation
- Design and execute qualitative and quantitative research programs
- Translate consumer behavior, attitudes, and needs into clear and actionable insights
- Build and maintain a strong external partner network for research support
- Stay at the forefront of consumer insights methodologies and technology, including emerging AI-enabled tools, to continuously improve insight quality, speed, and impact
- Integrate multiple data sources (consumer research, syndicated data, retail performance, digital analytics) into a cohesive view of the business
- Lead advanced data assessment to identify trends, diagnose performance, and uncover growth opportunities
- Develop and maintain dashboards and reporting frameworks that track brand health, innovation performance, and key business KPIs
- Translate data into clear implications and recommendations that inform strategic decisions
- Partner with internal teams to ensure insights are embedded into business planning, innovation pipelines, and in-market execution
- Elevate the organization’s ability to move from data → insights → action, ensuring outputs drive measurable impact
- Partner with Marketing and R&D to guide innovation from concept to launch
- Design research that reduces risk and informs go/no-go decisions
- Lead concept screening, product testing, and post-launch evaluation
- Ensure consumer feedback is embedded throughout the stage-gate process
- Translate consumer feedback into clear implications for product, experience, and positioning
- Serve as the voice of the consumer across the organization
- Build and scale insights tools, frameworks, and best practices
- Manage external research partners and vendors
- Influence senior stakeholders through compelling storytelling and data-driven narratives
- Strategic Acumen
- Data Activation & Business Impact Orientation
- Advanced Insights & Analytics Expertise
- Insight Generation & Storytelling
- Innovation & Product Development Partnership
- Cross-Functional Leadership & Influence
- 8-12+ years of experience in Consumer Insights, Market Research, or Analytics within CPG or food & beverage
- Deep expertise in syndicated data sources (SPINS, Circana/IRI, Nielsen) and retail analytics
- Strong experience leading both qualitative and quantitative research methodologies
- Proven ability to translate data into strategic recommendations that drive business impact
- Experience supporting brand strategy, innovation, and commercialization
- Strong storytelling and communication skills, with ability to influence senior leadership
- Collaborative, cross-functional leader with a consumer-first mindset
- Northern California, hybrid role (2-3 days per week onsite at our Fairfield, CA office). Open to remote.
Calbee North America is an equal opportunity employer dedicated to a policy of non-discrimination in employment on the basis of race, color, age, sex, religion, national origin, disability, veteran status, citizenship, ancestry, genetic information, sexual orientation, gender identity, marital or familial status or any other legally protected status.
Calbee America
Welcome to Calbee America! Our mission is simple yet profound: crafting delightful, natural snacks using premium ingredients that not only taste exceptional but also brighten your day with every bite. Because, let's be honest, isn't that what snacking should be all about?Established in Japan back in 1949, Calbee swiftly rose to prominence as the leading snack food company in the country. In 1970, we brought the irresistible flavors of Shrimp Chips to North America, captivating a whole new audience with our savory offerings. Today, our range of tantalizing snacks continues to expand across the US, offering a plethora of options for those seeking uniquely delicious, better-for-you treats.At Calbee, our flagship brand, Harvest Snaps, continues to expand. With over 13 flavors and varieties to choose from, these crunchy snacks are powered by natural plant protein, fiber filled and crafted from real veggies. Made with authentic flavors and real ingredients, our snacks are always baked to perfection—never fried.From our production facilities in Fairfield, Madera, and Senatobia, we are committed to innovation, continuously launching new products, flavors, and co-manufacturing capabilities. Join us in our quest to redefine snacking, one wholesome bite at a time.For more information, visit www.CalbeeAmerica.com and follow us on social media @HarvestSnaps and @CalbeeUSA. Let's snack smarter, together!
