Senior Manager Consumer Insights

USA (Remote)

$120K/yr – $160K/yrSenior Level5+ years exp

Posted 2 weeks ago

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Job Summary

Own and drive the consumer insights agenda across brand, marketing, and sales; turn complex data into executive-ready guidance and fast-turn studies that shape positioning, activation, and retailer conversations.

Strategic Insights: Own consumer and shopper insights agenda to support current year objectives and long term strategy.
Partnering & Research Leadership: Serve as strategic thought partner to Brand, Marketing, Sales, and Innovation; select methodologies and research partners; execute plans.
Narratives & Decision Support: Build board- and ELT-ready narratives on brand health and category dynamics; translate outputs into recommendations.

Job Description

Strategic Insights: Own consumer and shopper insights agenda to support current year objectives and long term strategy.
Partnering & Research Leadership: Serve as strategic thought partner to Brand, Marketing, Sales, and Innovation; select methodologies and research partners; execute plans.
Narratives & Decision Support: Build board- and ELT-ready narratives on brand health and category dynamics; translate outputs into recommendations.
Vendor & Budget Governance: Own vendor selection, contracting, and budget management across partners including RFPs.
Brand Tracking & Audience: Own brand health tracking and define target audiences using data sources to generate fast-turn reads on core consumers.
Ad-hoc & Segmentation: Execute fast-turn ad-hoc research; lead consumer segmentation and source-of-volume analyses to inform marketing prioritization.
Shopper Insights & Retail: Inform shopper insights leveraging basket/panel data to support programs; partner with Sales to craft retailer meeting narratives.

Liquid Death

3.5 Glassdoor

As one of the fastest growing non-alcoholic beverage brands, Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun. We take low-calorie beverages and package them into infinitely recyclable cans that compete with the fun marketing of unhealthy brands across energy drinks, beer, and junk food. Our product lines include mountain water, soda-flavored sparkling water, iced tea, better-for-you energy, and more. A portion of Liquid Death’s proceeds goes to nonprofits who are helping fight plastic pollution and further our death to plastic bottles sustainability mission.

Founded in 2017

Los Angeles, California, USA

363 employees (56 in marketing)

www.liquiddeath.com

63% recommend to a friend