Responsibilities

• Lead development of insight-driven foundations that guide innovation, design, and creative direction
• Identify unmet needs, tensions, and cultural signals that unlock new product, format, and storytelling opportunities. Shape “where to play” and “how to win” choices through a consumer-first, design-forward lens, acting as a consumer-obsessed leader with deep curiosity and a strong instinct for what makes ideas and executions stand out
• Partner with Brand Design team to ensure ideas are rooted in real consumer and cultural relevance. Elevate how all design touchpoints reflect meaningful consumer benefits and brand distinctiveness
• Serve as a trusted partner to Brand Lead on strategic direction of the brand
• Act as a cultural radar, identifying emerging shifts that inform how brands show up authentically through cultural fluency, demonstrating not just trend-awareness, but a deep understanding of the dynamics, tensions, and human motivations shaping culture
• Translate consumer behavior, motivations, and rituals into clear strategic direction for teams
• Ensure brands are not only functionally compelling, but also emotionally and culturally resonant
• Ground recommendations in a strong understanding of category dynamics, channel realities, and growth drivers while being business-minded and understanding competitors and what drives growth
• Link upstream decisions (innovation, design, messaging) to in-market performance outcomes
• Synthesize multiple data sources (consumer, retail, digital) into clear, business-focused implications

Requirements

• 6–10+ years in Consumer & Market Insights (CMI)/brand insights
• Demonstrated ability to shape innovation and/or creative development through insight
• Strong understanding of consumer behavior, culture, and brand building
• Expertise in business partnering and influencing, working with cross-functional teams across disciplines
• Proven ability to connect insights to business impact and performance outcomes, driving competitive growth
• Exceptional ability to synthesize and communicate clear, actionable narratives

Preferred

• Experience working directly within the beauty, personal care, or FMCG industry

Benefits

• Benefits : Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.