Responsibilities

• Analyze organic social performance across platforms (X, Instagram, Facebook, TikTok, YouTube, LinkedIn, Reddit) to identify what's working, what isn't, and why.
• Evaluate paid media performance — ad spend efficiency, creative and messaging tests, audience targeting, and channel mix — and connect it to organic and earned results for a full-funnel view.
• Track earned media coverage, share of voice, sentiment, and narrative velocity to measure how client stories travel beyond owned channels.
• Examine behaviors within online communities — Reddit threads, comment sections, forums, and niche spaces — to understand how audiences talk, what they care about, and where clients have an authentic opportunity to engage and build brand reputation.
• Research and identify creators and influencers whose audiences, content, and credibility align with client goals, and support vetting and recommendation decks.
• Build and deliver recurring client reporting (weekly, monthly, quarterly) that pairs performance data with clear insight and recommended next steps.
• Develop and maintain performance benchmarks — by platform, content type, industry, and competitor set — so every metric is reported against meaningful context.
• Conduct competitive and category analyses to surface whitespace, emerging content trends, and shifts in audience behavior.
• Partner with Strategy and Activation teams to translate findings into content, channel, and investment recommendations.
• Lead measurement and intelligence workstreams across client engagements, owning projects from intake through final delivery.

Requirements

• 4-6 years of experience in social/digital analytics, media measurement, marketing insights, or social intelligence; agency, consultancy, or in-house insights experience is a plus.
• Hands-on fluency with native platform analytics (Meta Business Suite, TikTok Analytics, YouTube Studio, X/LinkedIn Analytics) and paid platforms (Meta Ads Manager, Google Ads, or equivalent).
• Experience with social listening and media monitoring tools (e.g., Sprinklr, Brandwatch, Sprout Social, Talkwalker, NewsWhip, Cision, Meltwater).
• Strong command of core metrics across organic, paid, and earned media — and the judgment to know which ones matter for a given objective.
• Proficiency in Excel/Google Sheets; experience with data visualization tools (Looker Studio, Tableau, or Power BI) preferred.
• Strong analytical judgment and the ability to move from observation to implication to recommendation without heavy direction.
• Clear, concise communication skills — you can turn a data export into a narrative an executive can act on.
• Experience presenting insights and recommendations directly to clients and senior stakeholders.
• Detail orientation and comfort managing recurring deliverables across multiple clients and deadlines.
• A bias for action — you move quickly from question to analysis to recommendation, flag opportunities without waiting to be asked, and would rather ship a strong insight today than a perfect one next week.

Benefits

• Health, dental, and vision coverage
• 401(k) with employer match up to 4%
• Paid parental leave for birthing and non-birthing parents
• 20 PTO days per year
• Quarterly health days