Insights Lead Analyst

California, MO (Remote)

$105K/yr – $125K/yrSenior Level5+ years expFull time

Posted 9 days ago

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Job Summary

Own the analytics strategy for major accounts, shaping learning agendas, testing plans, and cross‑channel insights to drive client outcomes.

  • Lead analytics strategy and measurement recommendations aligned to client goals
  • Translate complex data into clear, decision‑oriented narratives for clients and teams

Job Description

Responsibilities

  • Create and lead the analytics strategy for an account by learning the client’s business, understanding their media strategy, and shaping annual learning agendas, testing plans, and analysis roadmaps.
  • Anticipate and recommend the right measurement approaches to evaluate media effectiveness, assess tactical performance, and support channel expansion decisions.
  • Maintain a holistic understanding of client business objectives and marketing strategy so you can proactively identify the highest-value questions to answer.
  • Deliver insights that are clear, concise, and useful, helping clients and internal teams make stronger business and marketing decisions.
  • Listen actively for signs of client health, satisfaction, or dissatisfaction and proactively address issues through stronger communication and better insight delivery.
  • Use business intelligence tools, dashboards, and reporting environments—including Bliss Point applications where relevant—to support insight generation, recommendation development, and client storytelling.
  • Maintain strong working fluency in analytics and reporting environments, using them to improve accuracy, efficiency, and strategic output.
  • Identify opportunities to improve reporting, dashboarding, workflow clarity, and the scalability of account-level insight delivery.
  • Stay current on new product capabilities, analytics technologies, and industry developments, and recommend improvements that strengthen measurement quality and business impact.
  • Help translate technical outputs, data structures, and measurement realities into client-relevant language that supports stronger understanding and adoption.

Requirements

  • Experience: 5–7 years of experience in marketing analytics roles, with a track record of working with clients, understanding their business, and using analytics to support marketing decisions.
  • Analytics strategy: Experience building or leading learning agendas, testing roadmaps, reporting approaches, and measurement recommendations tied to client goals.
  • BI fluency: Strong working skills in business intelligence platforms such as Tableau, Power BI, or similar tools.
  • Data environment fluency: Familiarity with structured data environments such as Snowflake, Redshift, or similar cloud data tools.
  • SQL: Strong working proficiency in SQL for querying, validating, and analyzing structured marketing data.
  • Quantitative methods: Strong understanding of statistics, testing, and analytical methods; practical experience with R and/or Python is preferred, especially for testing, exploratory analysis, or advanced analytical work.
  • Data storytelling: Strong ability to turn complex data into clear, concise, decision-oriented narratives and presentations.
  • Business judgment: Able to connect measurement and performance insights back to business outcomes and client priorities.
  • Execution: Advanced Excel / Google Sheets and PowerPoint / Google Slides skills; able to manage time effectively across clients, stakeholders, and internal initiatives.
  • Communication: Excellent communication and interpersonal skills, with the ability to work effectively across external and internal teams.

Preferred

  • Familiarity with Bliss Point applications where relevant.

Benefits

  • Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
  • Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
  • Retirement: Match up to 4% of your contributions at 100%
  • Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
  • Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
  • Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources
Tinuiti logo

Tinuiti

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. https://tinuiti.com/.

Founded in 2004
New York, NY, US
1.2K employees (353 in marketing)

Traffic Signals

Monthly Visitors
92.1K
Monthly Google Ads Budget
$8.7K
Traffic Source Mix
Search
45.8%
Direct
43%
Referral
8.2%
Social
1.7%
Paid
1.1%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size
303 (26% of company)
Median Career Experience
11 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
15

Funding

Last Raise
Debt Financing, 6 years ago

Funding History

  • Aug 2019
    Debt Financing

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