Responsibilities

• Partner with Marketing leadership as the go-to expert on the voice of the consumer, ensuring consumer knowledge is embedded in strategies, briefs, and priorities from the earliest stages of planning.
• Own and evolve Airbnb's brand health tracking program, revising and refining the measurement framework, monitoring brand equity trends over time, and translating findings into clear, actionable implications for brand and marketing strategy.
• Coach and support the direct report who owns Airbnb's media measurement program, ensuring their work is connected to broader brand strategy and that media investment insights translate into meaningful implications for consumer perception and positioning.
• Lead and direct the Trends & Competitive Intelligence team, setting the strategic direction, ensuring the right signals are being tracked across the cultural and competitive landscape, and bringing forward-looking implications to Marketing and the broader organization.
• Design and execute qualitative and quantitative research projects spanning focus groups, in-depth interviews, ethnographies, online communities, and surveys, balancing in-house execution with vendor-managed projects.
• Prepare and present research findings in concise, visually compelling formats for senior stakeholders, always surfacing the "so what" to inspire action and drive decisions.
• Collaborate with the broader Research Team to synthesize across workstreams, avoid silos, and identify emerging opportunities or gaps in consumer understanding.

Requirements

• 12+ years of consumer insights experience, with significant time spent in a marketing insights context supporting brand strategy, audience understanding, or marketing effectiveness.
• Deep expertise in brand health tracking, including owning or significantly contributing to a brand measurement framework covering equity, perception, and positioning metrics.
• Strong command of audience research and segmentation, with demonstrated ability to build rich, actionable consumer portraits that inform marketing strategy.
• Familiarity with media measurement approaches and the ability to connect campaign performance data to shifts in brand perception and consumer sentiment.
• Experience in trends and competitive intelligence, synthesizing signals from the cultural and competitive landscape into strategic implications for brand and business.
• Expertise across a wide range of qualitative and quantitative research methodologies, with familiarity in advanced analytic techniques and emerging tools, including AI-powered research methods.
• Exceptional storytelling and communication skills, able to distill complex consumer data into clear, compelling narratives that influence senior stakeholders.
• Demonstrated experience managing and developing individuals, with a track record of modeling high standards for insight quality and stakeholder engagement.
• A degree in research, marketing, or social sciences.

Preferred

• Familiarity with emerging AI-powered research methods.
• Experience coaching and developing direct reports.
• Experience driving cross-functional partnerships.

Benefits

• Our Commitment To Inclusion & Belonging Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.
• We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process.
• We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.
• Pay Range $212,000—$262,000 USD
• This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.