Responsibilities

• Lead development and activation of US partner marketing strategy, including due diligence assessment of brand fit, negotiation of mutual value creation, and cross-functional integration and optimization.
• Work in partnership with our Global Marketing organizations to operationalize our large global partnerships e.g. Nike, F1 and more
• Manage identification, evaluation and launch of integrated programs that improve brand equity and reinforce brand/product marketing initiatives through third-party promotional programs and strategic alliances.
• Build and maintain processes that support and sustain our partner marketing strategy deployment across functions (sales, marketing, LEGO Retail, LEGO Agency, Model Shop).
• Collaborate with brand marketing team to provide counsel, guide and manage partner programs that support business objectives .
• Lead Merlin Affairs integration with Americas marketing as primary liaison to North American LEGOLAND attractions, maintaining positive, ongoing, collaborative relationship.
• Serve as LEGO and LEGOLAND brand champion within respective marketing planning processes, driving integration of core themes and brand priorities into LEGOLAND experiences and ensure LEGOLAND inclusion and optimization in brand programs, as relevant.
• Strategically guide preparation, context and agenda setting for LEGO Systems/LEGOLAND North America top-to-top meetings.
• Do your part in our team succeeding
• US Marketing is responsible for developing, managing, and driving highly impactful and efficient consumer marketing programs to improve the LEGO brand among consumers and retail customers.

Requirements

• Proven experience in a marketing role (agency experience preferred) managing brand partnerships for large retail and/or consumer packaged goods brand(s)
• Experience in a larger, matrixed organization working with large scale external partners
• Experience in toys, kids and family entertainment or media preferred.
• Strategic problem solver, skilled in envisioning solutions and developing sound activation plans and related processes.
• Strong project management and planning abilities
• Ability to multi-task several priorities simultaneously
• Negotiation and decision-making skills
• Results oriented collaborator
• Self-starter with great instincts
• Excel in relationship management and teamwork

Benefits

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
• Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
• We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
• The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.
• We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”
• The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.