Responsibilities

• Develop and implement marketing programs specifically tailored to North American partners - including system integrators, hyperscalers, resellers, and technology partner
• Create region-specific demand creation programs designed to drive new pipeline and accelerate opportunities in the region
• Collaborate with North America field marketing, global product marketing, and ecosystem teams to develop localized go-to-market strategies
• Develop partner-ready marketing collateral that resonates with the North American market, including: Customized sales and marketing materials; Localized case studies and success stories; Region-specific digital and content marketing assets
• Manage market development funds (MDF) for North American partners, including proposal management and performance tracking
• Work closely with local marketing teams to leverage and adapt global marketing programs for the North American context
• Support partner readiness and certification programs tailored to the region's unique business landscape

Requirements

• 6+ years of marketing experience, with a strong focus on the North American technology sector
• 6+ years of experience in channel marketing or partner ecosystem development
• Bachelor's degree in marketing, communications, or related field
• Demonstrated success in developing and executing partner marketing programs in North America
• Experience with enterprise software and B2B marketing in technology industries
• Proven track record of creating marketing strategies that drive partner performance and revenue growth
• Ability to travel in the region

Preferred

• MBA preferred

Benefits

• Opportunity to play a key role in expanding Qualtrics' presence in the North American market
• Work with a dynamic, global team that values innovation and strategic thinking
• Competitive compensation and professional development opportunities
• Chance to work with cutting-edge experience management technology
• The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life. #hybrid