Senior Manager, Brand Marketing & PR

Responsibilities

• Develop and lead integrated brand marketing plans that build awareness, strengthen brand positioning, and support business and product priorities.
• Own the brand marketing calendar, aligning campaigns, product launches, seasonal moments, PR opportunities, influencer activity, and key retail initiatives.
• Identify opportunities to connect brand storytelling with consumer interests, cultural trends, and relevant moments throughout the year.
• Partner with internal teams to ensure marketing plans are aligned with brand priorities and commercial objectives.
• Establish clear objectives, priorities, and measures of success for key marketing initiatives.
• Lead public relations strategy and execution across assigned brands, working closely with Agency and other external partners as appropriate.
• Serve as the primary point of contact for the PR agency, setting priorities, developing briefs, and ensuring programs align with brand and business objectives.
• Identify compelling brand and product stories, media opportunities, and moments that can generate meaningful earned media coverage.
• Oversee media outreach, product seeding, press opportunities, and communications planning.
• Evaluate PR performance and identify opportunities to strengthen brand visibility and media relationships.

Requirements

• 7+ years of experience in brand marketing, integrated marketing, partnerships, or a related field.
• Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field.
• Experience in consumer products, toys, entertainment, lifestyle brands, or another consumer-facing business preferred.
• Demonstrated experience developing and executing integrated brand marketing plans and campaigns.
• Strong understanding of public relations, earned media, influencer marketing, and creator partnerships.
• Experience managing external agencies and creative partners.
• Ability to identify relevant cultural trends and translate them into compelling brand opportunities.
• Experience working cross-functionally with Sales, Product Development, Licensing, and other business teams.
• Strong project management, communication, presentation, and organizational skills.
• Creative thinker with sound business judgment and the ability to balance strategic planning with hands-on execution.

Benefits

• Schylling offers a competitive benefits package that includes medical and dental with an 80% company contribution, vision insurance, company-paid life and disability insurance, PTO and 10 paid holidays, product discount, and a 401(k) with company match.