Senior Manager, Brand Marketing

Miami, FL (Hybrid)

$120K/yr – $180K/yrSenior Level5+ years expFull time

Posted 18 hrs ago

Job Summary

Own end-to-end brand marketing initiatives in North America, coordinating campaigns across paid, owned, and earned media, guiding creative briefs, media planning, and performance insights while ensuring US-market relevance and cross-functional alignment.

  • Lead multi-channel campaigns from briefing to measurement
  • Align brand messaging across PR, product, and commercial teams
  • Monitor cultural trends to inform timely brand participation

Job Description

Responsibilities

  • Contribute to the development and execution of integrated brand marketing campaigns across paid, owned, and earned channels in the North American market.
  • Support creative briefing processes, working closely with in-house creative teams and external agency partners to develop and refine campaign concepts.
  • Assist with media planning and coordination across traditional and digital channels, including television, out-of-home, digital video, and social media.
  • Help adapt global brand platforms and messaging for the US market, ensuring cultural relevance and consistency with overall brand positioning.
  • Track and report on campaign performance, translating data and metrics into clear insights and actionable recommendations.
  • Monitor cultural trends and current events to identify opportunities for the brand to participate in timely, relevant conversations across press and social channels.
  • Collaborate with PR, Performance Marketing, Product, and Commercial teams to ensure alignment and consistency across consumer touchpoints.
  • Support brand health measurement efforts, including coordinating with research partners and contributing to creative testing initiatives.
  • Contribute to the management of brand partnerships, sponsorships, and influencer and creator programs — from planning through performance review.
  • Manage project timelines and coordinate across teams and external partners to keep campaigns on track and on budget.

Requirements

  • 5 or more years of experience in brand marketing, integrated marketing, or a closely related field — agency-side and brand-side experience are both welcome; equivalent experience, training, or transferable skills are also considered.
  • A track record of contributing to the development and execution of multi-channel marketing campaigns, from briefing through launch and measurement.
  • Familiarity with media planning across traditional and digital channels (e.g., television, out-of-home, digital video, paid social).
  • Strong written and verbal communication skills, including the ability to present ideas clearly to a range of audiences.
  • Comfort working with campaign performance data and translating metrics into clear, actionable insights.
  • A collaborative working style and the ability to build productive relationships across internal teams and with external partners.
  • Strong organizational skills and the ability to manage multiple projects simultaneously in a fast-moving environment.
  • Genuine curiosity about culture, consumer behavior, and the travel industry.
  • A degree in marketing, communications, advertising, or a related field — or equivalent professional experience.

Preferred

  • Experience with brand health measurement tools or creative testing platforms.
  • Familiarity with social media management or content planning tools.
  • Experience working with or managing creative agencies.
  • Interest in or experience within the travel or technology industry.

Benefits

  • Work from (almost) anywhere for up to 20 days per year
  • Focus on mental health and well-being:
  • Company-paid therapy sessions through SpringHealth
  • Company-paid subscription to HeadSpace
  • Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
  • No meeting Fridays
  • Paid parental leave
  • Generous paid vacation + time off for your birthday
  • Paid volunteer time
  • Focus on your career growth:
KAYAK logo

KAYAK

4.5 Glassdoor

At KAYAK, we help millions of travelers around the globe make confident travel decisions. We are a leading travel search engine. KAYAK searches other sites to show travelers the information they need to find the right flights, hotels, rental cars and vacation packages. And because we aim to help travelers explore the world more confidently, we’re always on the lookout for ways to make travel planning and trip management easier – offering up a variety of tools and features such as KAYAK Trips, Explore, Price Forecast and our constantly evolving app and A.I. innovations.KAYAK is part of a global network that includes our sister brand OpenTable, as well as a portfolio of travel metasearch brands including Swoodoo, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined. Collectively, we’re uniquely equipped to help people experience the world through travel and dining.KAYAK is part of Booking Holdings Inc. and operates sites in more than 70 countries and territories. KAYAK will never request payment(s) from its candidates for open positions. If you have ever been contacted about a job at KAYAK by phone/Whatsapp or email, and have been asked to provide a Credit Card, wire transfer or crypto payment, please be aware that KAYAK is not associated with this outreach. If you receive a suspicious request regarding a career opportunity at KAYAK, please report it to us. To find out more, visit KAYAK.com.

Founded in 2004
Stamford, Connecticut, USA
1.1K employees (181 in marketing)
95% recommend to a friend
98% CEO approval

Salaries

Posted range

$120K/yr – $180K/yr

Taken straight from the job posting.

Brand Marketing median pay in the United States

$116K/yr

Most pay falls between $85K and $165K. Based on 3,250 salaries.

See all KAYAK salaries

Funding

Total Funding
$229M
Last Raise
$6M
Post IPO Equity, 14 years ago

Funding History

  • Aug 2012
    Post IPO Equity • $6M
  • Jan 2012
    Secondary Market
  • Mar 2010
    Series Unknown

Recent Ads

Traffic Signals

Monthly Visitors
32.9M
Monthly Google Ads Budget
$6.2M
Traffic Source Mix
Search
47.5%
Direct
48.3%
Referral
3.2%
Social
0.4%
Paid
0.6%

Headcount Trend

Current headcount: ~1.1K
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Senior Manager, Brand Marketing

KAYAK · Miami, FL · Hybrid