Senior Manager, Brand Management

Responsibilities

• Lead agency partnerships: Act as the strategic executive liaison between KASA Global and WOW Studios, engaging in process improvement and reworking ways of working to drive operational excellence
• Manage asset playbooks: Oversee the delivery of Global Asset Playbooks across all appliance categories to ensure assets are on time and on budget
• Direct team leadership: Provide coaching, mentorship, and career development for a team of 7 marketers, fostering a high-performance culture.
• Drive Category Centered Team (CCT) governance: Partner with cross-functional leaders to maintain operational rigor and translate consumer insights into compelling product messaging.
• Steward global brand campaigns: Quarterback Master Brand activations, holiday campaigns, and evolution of core platforms like "Make More Than Meals."
• Manage financial performance: Oversee global campaign production budgets to ensure efficient marketing capital allocation and return on investment.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, or a related field.
• 8+ years of progressive marketing experience spanning Brand Management, Creative Agency Management, Product Marketing, or Integrated Marketing Communications.
• Proven track record of direct team leadership and talent development.
• Demonstrated experience managing complex agency/creative relationships (internal agency model or external AOR), with a strong focus on workflow optimization, scoping, and production management.
• Willingness and ability to travel between Benton Harbor, MI and Chicago, IL as required by campaign and production lifecycles (< 20% broader travel).
• Travel: Business travel required between Chicago, IL and Benton Harbor, MI (Global Headquarters), and some international travel for regional visits and summits

Preferred

• MBA or Master’s Degree in Marketing or Business.
• Consumer Goods / Durables / Small Appliance Industry Experience preferred.
• Operational Problem Solver: A natural bridge-builder who excels at solving process bottlenecks, negotiating commercial trade-offs, and instilling agility into creative operations.
• Matrix Influence: Proven ability to partner with and influence senior cross-functional peers (Product, Engineering, Insights, Regional Commercial Leads) without direct authority.
• Brand Passion: A passion for culinary culture, design-led product innovation, and premium consumer storytelling.

Benefits

• Generous benefits package , Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, Barista Bar, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).