Brand Marketing Specialist

Responsibilities

• Partner with Sales, Operations and other internal teams to execute marketing programs and business development initiatives aligned with customer, product, training and location priorities.
• Support sales blitzes, red tag sales, customer outreach, branch promotions, Greenfields and other local or enterprise marketing activations to drive incremental revenue.
• Coordinate Marketing project intake, clarify requirements, manage timelines and track deliverables through completion.
• Leverage audience insights, customer data, and channel recommendations to support effective campaign execution and revenue-generating marketing initiatives.
• Coordinate purchase orders, invoices, budget tracking and vendor deliverables in partnership with internal teams.
• Maintain the Marketing Herc Central page with updated content, assets, etc.
• Identify process improvements, templates and operational efficiencies that strengthen execution and scalability across Marketing.
• Coordinate end-to-end planning and execution for customer events, open houses, industry conferences, tradeshows and ProExpo initiatives.
• Develop and maintain events and tradeshow playbooks, checklists, turnkey marketing materials and asset inventories for recurring initiatives, including open houses, customer events and ProExpo.
• Manage event workplans, budgets, registration, attendee needs, travel logistics, vendors, signage, equipment and post-event follow-up.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Hospitality, Event Management or a related field.
• Two to five years of experience in marketing, events, tradeshows, sponsorships, project coordination or a related discipline.
• Proven ability to manage multiple projects, stakeholders, vendors and deadlines with accuracy and attention to detail.
• Strong written, verbal, analytical, organizational and presentation skills.
• Ability to work independently, exercise sound judgment, solve problems and adapt to changing priorities.
• Collaborative relationship-builder who can influence work across functions without direct authority.
• Proactive and accountable, with a strong sense of urgency and consistent follow-through.
• Ability to maintain confidentiality and exercise discretion.
• Working knowledge of marketing processes, project management practices and business tools.

Benefits

• Medical, Dental, and Vision Coverage
• Life and disability insurance
• Flex spending and health savings accounts
• Virtual Health Visits
• 24 Hour Nurse Line
• Healthy Pregnancy Program
• Tobacco Cessation Program
• Weight Loss Program
• 401(k) plan with company match
• Employee Stock Purchase Program