Senior Manager, Amazon Advertising

Responsibilities

• Own the end-to-end Amazon advertising strategy across assigned brands, setting budget, KPIs, and testing priorities aligned to sales, merchandising, and franchise growth goals.
• Lead campaign architecture, keyword and audience strategy, bid frameworks, and budget pacing across Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and streaming/OTT.
• Use AMC to build custom audiences and measure incrementality beyond last-touch ROAS, translating findings into media mix and budget shifts.
• Partner with Merchandising, Supply Chain, and Analytics to align ad investment with product launches, inventory availability, and priority SKU visibility/ranking.
• Monitor competitive share-of-voice, category trends, and search query performance to inform strategy and flag risks or opportunities.
• Manage agency and/or freelance media partners where applicable, ensuring accountability against forecast and testing roadmap.
• Own forecasting and budget reallocation across brands, balancing efficient scaling with share growth in priority subcategories.
• Lead performance analysis and reporting cadence, delivering clear insights and recommendations to senior leadership.
• Mentor and develop junior team members, building Amazon media expertise across the team.

Requirements

• 5-7 years of experience in Amazon advertising or performance marketing, ideally within DTC/CPG or beauty.
• Deep, hands-on expertise in Amazon Campaign Manager, DSP, Seller Central, and AMC.
• Proven experience managing large-scale ad budgets with a track record of ROAS and TACoS improvement.
• Strong analytical skills, with the ability to translate data into clear, actionable recommendations for leadership.
• Experience managing agency partners or cross-functional stakeholders in a fast-paced environment.

Preferred

• Experience with beauty or CPG categories specifically.
• Familiarity with streaming/OTT advertising on Amazon.
• Experience managing or mentoring junior team members.