Head of Amazon Ad Strategy

Responsibilities

• Build and maintain an advertising plan for each brand, tied to its sales, TACoS, profitability, organic rank, launch, and inventory goals.
• Set strategic priorities for targeting, campaign structure, budget allocation, growth bets, efficiency work, and testing.
• Turn incomplete or conflicting goals into clear, measurable advertising targets and the tradeoffs that come with them.
• Diagnose performance changes alongside pricing, promotions, listings, inventory, organic ranking, and competitor activity.
• Spot material risks early and bring them forward with supporting analysis and a recommended course of action.
• Lead and develop our team of Amazon PPC Specialists, giving them clear direction and priorities.
• Review whether execution follows the agreed strategy, and correct course when it doesn't.
• Own specialist performance evaluations, coaching, and career growth.
• Help hire and onboard new specialists as the team grows.
• Own TripleLine's advertising playbook: best practices, decision frameworks, and the standards every account is held to.

Requirements

• 6+ years of hands-on Amazon advertising experience, including 2+ years setting strategy across multiple brands at an agency or multi-brand company
• Experience leading, coaching, or reviewing the work of other PPC practitioners
• Deep knowledge of Sponsored Products, Sponsored Brands, Sponsored Brands Video, and Sponsored Display
• A track record of growing brands profitably through advertising, with results you can explain in numbers
• A commercial mindset that connects ad decisions to contribution margin, organic rank, inventory, and the brand's broader goals. You think well beyond ACoS
• Strong judgment when information is incomplete: you diagnose root causes, weigh tradeoffs, and commit to a recommendation
• Confidence presenting strategy and difficult performance news to founders and senior leaders
• Experience building processes, playbooks, or reporting frameworks that others use
• Advanced Excel or Google Sheets skills, plus fluency with Amazon Ads console and analytics tools
• Authorized to work in the United States without sponsorship, and located in the United States

Preferred

• Amazon DSP and Amazon Marketing Cloud (AMC) experience
• Experience with better-for-you or purpose-driven CPG brands
• Experience using automation or AI tools to scale advertising operations

Benefits

• 100% company-paid medical insurance
• Dental and vision insurance
• 401(k) plan
• Paid holidays and paid wellness days
• Fully remote work environment
• Flexible schedule within established collaboration hours