Senior Media Manager, Retail Media Network - Mass & Club

Responsibilities

• The Senior Media Manager, Retail Media Network - Mass & Club owns retail media planning and activation across Reynolds Consumer Products' Mass & Club customers. The role translates customer and brand priorities into commercially grounded media strategies that connect assortment, innovation, promotions, digital shelf, and customer planning to drive incremental sales and profitable growth. This position is accountable for investment quality, full-funnel effectiveness, execution excellence, and continuous performance improvement.
• Own the Mass & Club retail media agenda across priority customers, including annual planning, campaign strategy, activation, optimization, pacing, and performance readouts.
• Translate customer plans, joint business planning priorities, assortment, innovation, promotions, and key selling moments into an integrated retail media calendar.
• Build balanced full-funnel plans that connect demand creation and demand capture, with clear roles for retail search, onsite display, offsite media, social and commerce extensions, and other retailer capabilities.
• Set investment recommendations by retailer, brand, item, and objective, and reallocate dollars based on business performance, economics, and customer priorities.
• Protect always-on retail search as a core sales-driving capability and ensure priority items and brands maintain appropriate coverage against high-intent demand.
• Use sales, traffic, conversion, share, new-to-brand or household penetration, incrementality, profitability, and media efficiency signals to evaluate performance; use ROAS as one input rather than the sole measure of success.
• Identify and address pacing issues, search gaps, out-of-stocks, weak conversion, and underperforming tactics early, with clear actions and escalation where needed.
• Create concise business readouts that explain performance, key drivers, learning, implications, and recommended next actions.
• Partner closely with the Omnichannel Mass & Club leader and customer teams, aligning retail media strategy and execution to the customer agenda while maintaining clear decision rights.

Requirements

• Bachelor's degree in Marketing, Business, Advertising, Digital Commerce, Analytics, or a related field; or an equivalent combination of education and relevant work experience to successfully perform the essential functions of the position.
• 8+ years of experience supporting Mass and Club customers and integrating retail media with customer, brand, promotional, and joint business plans.
• Progressive experience in retail media, shopper marketing, digital media, eCommerce, customer marketing, or a related discipline, preferably within consumer packaged goods or retail.
• Experience building, activating, optimizing, and measuring retail media plans across major retailer or retail media network platforms.
• Experience managing agency and platform partners and influencing cross-functional teams without direct authority.
• Experience with incrementality, marketing return on investment, household or new-buyer growth, sales lift, digital shelf, and commerce measurement.
• Deep understanding of retail media networks, retail search, onsite and offsite media, full-funnel planning, bidding, audience strategy, and campaign optimization.
• Strong commercial and financial acumen with the ability to connect media investments to customer priorities, item economics, incremental sales, and profitable growth.
• Advanced analytical skills and the ability to synthesize multiple performance signals into clear decisions and recommendations.
• Strong written, verbal, and presentation skills, including concise executive-ready performance readouts.