Retail Media Manager | New York

Responsibilities

• Set the long-term vision for commerce media across Walmart, Kroger, Loblaw, Albertsons, Meijer, Instacart, Sam's Club and emerging networks, tied directly to household penetration and brand growth goals.
• Build annual and quarterly media strategies that connect brand objectives with customer plans. Decide where the portfolio should play, and where it shouldn't.
• Shape the broader media roadmap with leadership, including how media is planned, bought and measured at FGF as the role expands.
• Bring a sharp point of view on where retail media, AI and new networks are heading, then act on it before our competitors do.
• Own the commerce media budget. Move dollars toward the tactics that lower CPA and recruit new households, and pull them from the ones that don't.
• Lead strategic conversations with retail media networks. Negotiate terms, challenge proposals that can't show incremental return, and build joint business plans that grow the category.
• Partner closely with our creative and media agency partners so creative, brand media and commerce media work as one plan.
• Align with Sales, Brand and Shopper Marketing so shoppers see one consistent story from first impression to checkout.
• Own the media measurement framework, built on CPA, household penetration (HHP) and incrementality. Retire the vanity metrics.
• Design and run incrementality tests, including holdouts, lift studies and new-to-brand analysis, to prove which dollars actually grow the business.

Requirements

• 5+ years of CPG experience, ideally as a Brand Manager or eCommerce Sales Manager.
• A commercial mindset. You understand P&Ls, trade and how media drives sales and household growth, not just clicks.
• Working knowledge of retail media networks such as Walmart Connect, Kroger Precision Marketing (84.51), Loblaw Advance and Instacart Ads. Hands-on campaign experience is a plus.
• Fluency with CPA, HHP and incrementality, or a real appetite to master them quickly.
• Experience leading agencies or external partners and holding them accountable to business outcomes.
• You can turn data into a clear point of view and defend it with senior stakeholders and retail partners.
• Degree in Marketing, Business or a related field, or equivalent experience.
• Some travel required (15%) within Canada and the USA.
• Remote role with occasional visits to Toronto Office.

Benefits

• FGF believes in Home Grown Talent, accelerated career growth with leadership training. Unleashing Your Potential
• Competitive Compensation, Health Benefits, & a generous flexible medical / Health spending account
• 401k program
• Tuition reimbursement
• Discount program that covers almost everything under the sun - Restaurants, gyms, shopping etc.