Senior Retail Media Trader - NA Fem Care

Responsibilities

• Manage North America retail media campaigns across leading retailer media networks, owning campaigns from activation through ongoing optimization to deliver business and media objectives.
• Develop and execute retail media strategies aligned to brand, category, customer, and commerce objectives, translating business priorities into effective media plans and activations.
• Own campaign planning, activation, and optimization across retail media platforms, including keyword, product, audience, and targeting strategies while managing budgets, pacing, and performance.
• Use real-time data, reporting tools, and platform insights to identify trends, opportunities, and risks, delivering incremental and profitable growth for P&G and retail partners.
• Monitor and analyze campaign performance to develop actionable recommendations, improve efficiency, and drive continuous optimization against key business objectives.
• Partner with Brand, Sales, Analytics, Commerce, IT, and other cross-functional teams to align retail media investments with broader eCommerce and omnichannel strategies.
• Create standardized reporting, communicate performance results, and present actionable insights and recommendations to internal and external business partners.
• Manage media investments with financial discipline, supporting forecasting, budget allocation, pacing, and performance optimization to maximize business results.
• Identify, test, and scale new capabilities, formats, technologies, and opportunities across retail media platforms to drive continuous improvement and innovation.
• Maintain high standards of campaign quality, reporting accuracy, governance, and operational excellence while managing multiple priorities and deliverables.

Requirements

• Bachelor’s Degree.
• Experience in retail media, digital commerce, paid search, digital advertising, performance marketing, media buying, or a related field.
• Experience planning, activating, optimizing, or analyzing digital advertising and media campaigns.
• Strong analytical skills with the ability to interpret performance data and translate insights into action.
• Experience using reporting tools, spreadsheets, and data visualization tools to monitor performance and communicate results.
• Strong written and verbal communication skills with the ability to collaborate and influence across multiple stakeholders.
• Experience with Microsoft Office suite, including Excel, PowerPoint, and Word.

Preferred

• Experience working within consumer goods, retail, eCommerce, or omnichannel business environments.
• Familiarity with retail media networks, retail search, audience-based advertising, onsite media, offsite media, display advertising, or programmatic media environments.
• Experience managing agency, retailer, or external partner relationships.
• Experience with campaign planning, budget management, forecasting, and performance optimization.
• Experience identifying business insights from data and translating those insights into recommendations and action plans.