Senior Manager, Advertising Operations & Marketing Technology at The Beachbody Company | California, MO | $116K/yr – $150K/yr

The Beachbody Company

Senior Manager, Advertising Operations & Marketing Technology

California, MO (On-site)

$116K/yr – $150K/yrSenior Level6+ years expFull time

Posted 4 months ago

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Job Summary

Own marketing data tracking and measurement infrastructure to ensure reliable cross-channel attribution for a DTC brand.

Own the health of tracking across Meta, Google, TikTok, Amazon, and Shopify.
Must-have: 6–8+ years in ad operations, marketing tech, or performance marketing infrastructure.
Standout: deep server-side tracking and conversions API expertise with Shopify and major ad platforms.

Job Description

Responsibilities

Own the health and accuracy of marketing tracking infrastructure, including pixels, conversion APIs, and event implementation across paid media platforms.
Monitor and maintain pixel and event health across Meta, Google, TikTok, Amazon, and other acquisition channels.
Ensure reliable event capture from the Shopify storefront through purchase and post-purchase activity, supporting both acquisition and lifecycle marketing use cases.
Maintain consistent event taxonomy and UTM governance across marketing channels.
Identify and resolve tracking discrepancies, signal loss, or data gaps that impact campaign optimization or marketing performance reporting.
Support lifecycle and CRM teams by ensuring key customer events and marketing signals flow correctly into CRM platforms.
Lead technical integrations with media and commerce partners including Google, Meta, Amazon, and TikTok Shop.
Implement and manage server-side tracking and conversion API integrations to improve signal reliability and measurement accuracy.
Oversee integration between Shopify, analytics platforms, CRM systems, and paid media tools to ensure consistent data capture and attribution.
Partner with vendors and platform teams to implement new tracking capabilities, integrations, and measurement improvements across the marketing stack.

Requirements

6–8+ years of experience in ad operations, marketing technology, or performance marketing infrastructure.
Strong experience working with DTC Shopify brands and modern e-commerce acquisition stacks.
Deep familiarity with pixel implementation, UTM governance, event tracking, and conversion APIs across major platforms (Meta, Google, TikTok, Amazon).
Experience managing integrations between Shopify, paid media platforms, and core marketing technology systems.
Working knowledge of CRM and lifecycle marketing platforms (such as Klaviyo, Braze, Salesforce Marketing Cloud, or similar) and how customer event data flows into those systems.
Familiarity with analytics and attribution platforms such as Google Analytics, Looker, Triple Whale, Northbeam, or similar performance measurement tools.
Understanding of marketing data architecture, including how event data moves between Shopify, ad platforms, analytics tools, and customer data systems.
Strong grasp of marketing attribution, signal loss challenges, and data quality in performance marketing environments.
Ability to diagnose tracking issues and data discrepancies and work across marketing, engineering, and analytics teams to resolve them quickly.
Comfortable balancing technical implementation with marketing strategy and performance objectives.

Benefits

an comprehensive benefits suite
an annual bonus opportunity
an employee stock purchase plan
a 401k plan with company match
12-week Maternity/Paternity Leave paid at 100%
employee perks & discounts
training & career development
generous PTO

The Beachbody Company

Headquartered in Southern California, BODi is a leading digital fitness, nutrition, and mindset subscription company with over two decades of creating innovative content and nutritional supplements designed to support and enrich strong Health Esteem. The Beachbody Company, Inc. is the parent company of BODi. For more information, please visit TheBeachbodyCompany.com.BODi is on a mission to build the Health Esteem Category! Having just launched a new brand (from Beachbody to BODi), a new platform, and a new app where fitness and nutrition is supported by positive mindset content, BODi breaks from the fitness and diet industry and ushers in the era of Health Esteem. Health Esteem specifically rejects the legacy fitness and diet industry playbook of pursuing a healthy lifestyle based on self-criticism – a playbook Beachbody used to abide by. But after observing the uptick in mental health challenges since the pandemic and seeing that 74% of Americans remain overweight or obese today, despite the efforts of the fitness industry, BODi had to make a change.

Founded in 1998

El Segundo, California, USA

4.9K employees (272 in marketing)

beachbodycareers.com