Responsibilities

• Lead development of U.S. patient engagement and consumer marketing strategies, plans, and programs for the Prostate Cancer business.
• Develop a deep understanding of patient, care partner, and customer journeys; use qualitative and quantitative insights to identify unmet needs and inform strategic priorities.
• Translate insights into patient education, disease awareness, consumer activation, and customer experience initiatives that are measurable, compliant, and fit for purpose.
• Build and manage an integrated learning agenda across market research, analytics, agency partners, advocacy engagement, and campaign performance; apply learning to optimize strategy and execution.
• Lead agency strategy, content development, channel planning, budget management, governance, and performance measurement for patient and consumer initiatives.
• Partner with U.S. HCP Marketing, Digital and Omnichannel, Market Research, Analytics, Medical, Access, Corporate Affairs, and other cross-functional teams to ensure a cohesive customer experience.
• Lead launch readiness for future lifecycle opportunities, building on insights, capabilities, and customer learning established through the initial phases of the business.
• Partner closely with the HCP Promotion Director and other cross functional leaders to translate the integrated strategy into coordinated HCP and consumer plans, with clear accountabilities and execution priorities.
• Operate in accordance with all applicable legal, regulatory, and compliance requirements.
• Expected travel (domestic and international) is 25%

Requirements

• Doctorate degree and 4 years of marketing and/or commercial experience, OR
• Master’s degree and 8 years of marketing and/or commercial experience, OR
• Bachelor’s degree and 10 years of marketing and/or commercial experience, OR
• Associate’s degree and 12 years of marketing and/or commercial experience, OR
• High school diploma / GED and 14 years of marketing and/or commercial experience.

Preferred

• Demonstrated experience in patient engagement, consumer marketing, and/or HCP marketing experience, or related roles within biopharma or healthcare.
• Oncology, specialty care, or complex-launch experience strongly preferred.
• Experience leading integrated HCP and consumer marketing strategies and working effectively across commercial, medical, access, analytics, and corporate affairs functions.
• Strong understanding of patient journeys, advocacy ecosystems, access considerations, and the needs of patients and care partners in serious disease.
• Proven ability to lead agencies and cross-functional teams, manage complex projects and budgets, and deliver measurable business results.
• Ability to work effectively in ambiguity, make sound strategic choices, and influence senior stakeholders without direct authority.
• Excellent written and verbal communication skills, with the ability to distill complex information into clear recommendations.

Benefits

• Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans and bi-annual company-wide shutdowns
• Flexible work models, including remote work arrangements, where possible