Director, Marketing Technology & Campaign Operations

Responsibilities

• Own the strategy, architecture, and performance of the marketing technology ecosystem, including Marketo administration, governance, and configuration.
• Build and maintain a rolling 12- to 18-month technology roadmap aligned to company growth goals and GTM strategy.
• Own vendor selection, contract negotiation, and renewal decisions for MarTech tools, including intent and enrichment platforms, AI data layers, and integration platform as a service (iPaaS) tools.
• Continuously evaluate emerging technologies and vendors and recommend the highest-return investments.
• Set up, manage, and troubleshoot integrations across the stack, including with Salesforce and other core business systems.
• Lead the strategy and execution for embedding AI into the marketing technology stack and daily team workflows.
• Identify and operationalize AI use cases that make marketers and sales development representatives (SDRs) more effective and efficient.
• Own measurable outcomes tied to AI adoption, including cycle-time reduction and process automation, and report progress to leadership.
• Stay ahead of MarTech and AI trends to keep Arctic Wolf’s stack modern and competitive.
• Own database strategy, lifecycle-stage design, lead scoring, and routing architecture in partnership with the marketing technology and database management team.

Requirements

• 10+ years of experience in marketing technology, marketing operations, campaign operations, or demand generation, including 3+ years of people leadership.
• Hands-on experience with Marketo (or a comparable marketing automation platform) administration and Salesforce.
• Experience building and owning a marketing technology roadmap, including vendor evaluation, integration management, and stack governance.
• Experience managing multi-channel campaign execution, such as email, webinar, and direct mail, at scale.
• Experience identifying and operationalizing AI or automation use cases within marketing or revenue operations workflows.
• Experience managing distributed or global teams.
• Strong business acumen with the ability to connect marketing technology and campaign investments to revenue outcomes.
• Travel requirements typically 10% or less of business travel.

Preferred

• Experience in cybersecurity, SaaS, or another complex business-to-business (B2B) industry.
• Experience managing a team spanning multiple regions, such as NAM, EMEA, and APAC.
• Marketo certification or an equivalent platform certification.
• Experience with intent or data enrichment tooling, such as 6sense, ZoomInfo, or Clay.
• Experience administering a marketing budget or MDF program.

Benefits

• Equity for all employees
• Flexible time off and paid volunteer days
• 401k match
• Training and career development programs
• Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
• Robust Employee Assistance Program (EAP) with mental health services
• Fertility support and paid parental leave