Company overview

Headquartered in Southern California, BODi is a leading digital fitness, nutrition, and mindset subscription company with over two decades of creating innovative content and nutritional supplements designed to support and enrich strong Health Esteem. The Beachbody Company, Inc. is the parent company of BODi. For more information, please visit TheBeachbodyCompany.com.BODi is on a mission to build the Health Esteem Category! Having just launched a new brand (from Beachbody to BODi), a new platform, and a new app where fitness and nutrition is supported by positive mindset content, BODi breaks from the fitness and diet industry and ushers in the era of Health Esteem. Health Esteem specifically rejects the legacy fitness and diet industry playbook of pursuing a healthy lifestyle based on self-criticism – a playbook Beachbody used to abide by. But after observing the uptick in mental health challenges since the pandemic and seeing that 74% of Americans remain overweight or obese today, despite the efforts of the fitness industry, BODi had to make a change.
Founded in 1998
El Segundo, California, USA
4.9K employees (272 in marketing)

Salaries

Typical salary range

$147,300 – $180,000

/ yr

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People

Headcount trend

Company growth over the last 12 months

Headcount -4.5% year over year

Funding

Total funding

$273.8M

Last raise

$35M

Post IPO Debt, 9 months ago

Funding history

Jun 2025

Post IPO Debt The Beachbody Company · $35M

Dec 2023

Post IPO Equity The Beachbody Company · $5.3M

Jun 2021

Post IPO Equity The Beachbody Company · $225M

Jul 2019

Venture Round The Beachbody Company · $8.5M

Dec 2012

Private Equity Round The Beachbody Company

Audience

Monthly website visitors
785.4K
Month over month+15.4%
Quarter over quarter+7%
Top sourceDirect (55.6%)
Ad budget per month$0.0
Average search rank0
Traffic source mix
Direct
55.6%
Search
35.6%
Referral
5.8%
Social
2%
Paid referral
0.9%

LinkedIn followers

Follower count and growth

Total followers

59.3K

12-mo growth

Monthly growth

+0.2%

News

Links