Responsibilities

• Lead copy development across the full BODi portfolio and all major consumer touchpoints, with responsibility for both creative quality and conversion performance.
• Drive copy development across email, CRM, paid media, landing pages, product launch campaigns, PDPs, web, packaging, video, blog/editorial, and additional brand and marketing needs.
• Elevate the standard of writing across the organization so the work is sharper, more persuasive, more emotionally resonant, and more effective at driving action.
• Bring powerful direct-to-consumer instincts to every channel, making sure the work does not just communicate, but sells.
• Partner with senior creative leadership to help define, refine, and steward the verbal identity of BODi and its sub-brands.
• Help build verbal systems and guidelines for Shakeology, P90X, INSANITY, emerging supplements, and the broader BODi ecosystem.
• Ensure each brand has a clear, distinctive voice while maintaining consistency across the portfolio.
• Develop messaging that captures attention, educates while persuading, builds trust with the customer, and supports conversion.
• Be an expert in direct-to-consumer sales copywriting, with strong experience writing copy that converts across email, landing pages, performance marketing assets, and key digital touchpoints.

Requirements

• 10+ years overall experience with 5–7+ years of copy leadership experience across brand and performance marketing, ideally in a DTC environment
• Bachelor's degree in related field or equivalent experience preferred
• Proven experience writing and directing high-converting copy across email, landing pages, performance marketing assets, product campaigns, and other key sales-driving channels
• Experience developing voice and tone systems, messaging frameworks, and verbal guidelines across a portfolio or multi-brand environment
• A player-coach mindset. You can lead the function, but you are also willing to jump in and write, edit, concept, and shape high-priority work yourself
• Experience managing writers, freelancers, and cross-functional content contributors
• Strong creative judgment and a very high bar for clarity, persuasion, speed, and craft
• Ability to work cross-functionally and bring sharp thinking to brand, business, legal, and executive stakeholders

Benefits

• a comprehensive benefits suite
• an annual bonus opportunity
• an employee stock purchase plan
• a 401k plan with company match
• 12-week Maternity/Paternity Leave paid at 100%
• employee perks & discounts
• training & career development
• generous PTO