Own the data-driven customer strategy and loyalty engine that unifies Growth, CRM, Product, E-commerce, and Retail, turning customer data into monetization and higher lifetime value.

Growth Infrastructure: Own identity resolution, data pipelines, CDP, and loyalty tech to enable activation and measurement.
Loyalty & Monetization: Define the enterprise loyalty framework, incentives, personalization, and LTV growth across subscriptions and retail.
Operating Model & Governance: Unify data, insights, and activation across functions and enable cross-functional decision making.

Job Description

Responsibilities

Own BODi’s data-driven customer strategy and customer data foundation, enabling Growth, CRM, Product, E-commerce, and Retail teams to drive subscription growth, retail revenue, and retention, while building new paths to customer monetization and migration into higher-LTV relationships to increase long-term customer value
Set the enterprise loyalty vision for BODi, positioning loyalty as a strategic growth engine across subscriptions, physical products, and retail, and defining how customer relationships drive repeat engagement and lifetime value
Define and evolve BODi’s enterprise customer segmentation framework, translating behavioral, transactional, and engagement signals into clear audience strategies that inform growth planning, product prioritization, and commercial investment decisions
Oversee loyalty contribution to subscription and retail revenue, establishing the economic framework through which incentives, referrals, personalization, and customer experience drive measurable customer growth and LTV
Lead and scale the data engineering organization responsible for identity resolution, data pipelines, taxonomy, data quality, CDP and MarTech enablement, loyalty platforms, and activation data products
Drive data and analytics organization responsible for experimentation and measurement, audience strategy, modeling and AI, customer insights, and KPI governance
Architect and oversee the customer data and activation ecosystem, including selecting, onboarding, and maanging platforms such as Segment, Bloomreach, and Hightouch for identity and audience activation, and loyalty platforms such as Yotpo, Talon.One, Brandmovers, or equivalent enterprise solutions
Establish and operationalize a unified customer operating model, aligning Growth, CRM, Product, E-commerce, Analytics, and Technology around shared data, insights, and priorities, while enabling functional owners to activate within their respective domains
Enable executive and functional reporting through robust customer data products and analytics, ensuring teams have clear visibility into performance and growth opportunities, with direct ownership of loyalty reporting

The Beachbody Company

Headquartered in Southern California, BODi is a leading digital fitness, nutrition, and mindset subscription company with over two decades of creating innovative content and nutritional supplements designed to support and enrich strong Health Esteem. The Beachbody Company, Inc. is the parent company of BODi. For more information, please visit TheBeachbodyCompany.com.BODi is on a mission to build the Health Esteem Category! Having just launched a new brand (from Beachbody to BODi), a new platform, and a new app where fitness and nutrition is supported by positive mindset content, BODi breaks from the fitness and diet industry and ushers in the era of Health Esteem. Health Esteem specifically rejects the legacy fitness and diet industry playbook of pursuing a healthy lifestyle based on self-criticism – a playbook Beachbody used to abide by. But after observing the uptick in mental health challenges since the pandemic and seeing that 74% of Americans remain overweight or obese today, despite the efforts of the fitness industry, BODi had to make a change.

Founded in 1998

El Segundo, California, USA

4.9K employees (272 in marketing)

beachbodycareers.com

Traffic Signals

Monthly Visitors

785.4K

Traffic Source Mix

35.6%

Direct

55.6%

Referral

5.8%

Social

Paid

0.9%

Headcount Trend

Current headcount: ~4.9K

Marketing Team

Marketing Team Size

119 (2% of company)

Funding

Total Funding

$273.8M

Last Raise

$35M

Post IPO Debt, 9 months ago

Funding History

Jun 2025
Post IPO Debt • $35M
Dec 2023
Post IPO Equity • $5.3M
Jun 2021
Post IPO Equity • $225M

Recent News

Using data models to predict The Beachbody Company Inc. stock movement - 2025 Market Sentiment & Stepwise Entry/Exit Trade Alerts

Oct 17, 2025 • newser.com

BODi and Tony Horton Redefine Lifelong Fitness with Launch of The Power of 4

Oct 15, 2025 • Cadillac News

90-Day Program: BODi & Tony Horton Debut The Power of 4 — Up to $25K Donation to Save A Warrior

Oct 15, 2025 • Stock Titan

Responsibilities

Own BODi’s data-driven customer strategy and customer data foundation, enabling Growth, CRM, Product, E-commerce, and Retail teams to drive subscription growth, retail revenue, and retention, while building new paths to customer monetization and migration into higher-LTV relationships to increase long-term customer value
Set the enterprise loyalty vision for BODi, positioning loyalty as a strategic growth engine across subscriptions, physical products, and retail, and defining how customer relationships drive repeat engagement and lifetime value
Define and evolve BODi’s enterprise customer segmentation framework, translating behavioral, transactional, and engagement signals into clear audience strategies that inform growth planning, product prioritization, and commercial investment decisions
Oversee loyalty contribution to subscription and retail revenue, establishing the economic framework through which incentives, referrals, personalization, and customer experience drive measurable customer growth and LTV
Lead and scale the data engineering organization responsible for identity resolution, data pipelines, taxonomy, data quality, CDP and MarTech enablement, loyalty platforms, and activation data products
Drive data and analytics organization responsible for experimentation and measurement, audience strategy, modeling and AI, customer insights, and KPI governance
Architect and oversee the customer data and activation ecosystem, including selecting, onboarding, and maanging platforms such as Segment, Bloomreach, and Hightouch for identity and audience activation, and loyalty platforms such as Yotpo, Talon.One, Brandmovers, or equivalent enterprise solutions
Establish and operationalize a unified customer operating model, aligning Growth, CRM, Product, E-commerce, Analytics, and Technology around shared data, insights, and priorities, while enabling functional owners to activate within their respective domains
Enable executive and functional reporting through robust customer data products and analytics, ensuring teams have clear visibility into performance and growth opportunities, with direct ownership of loyalty reporting