Executive Director of Growth Marketing at The Beachbody Company | California, MO | $179K/yr – $220K/yr

The Beachbody Company

Executive Director of Growth Marketing

California, MO (On-site)

$179K/yr – $220K/yrSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive multi-channel growth for a DTC business by owning strategy, media mix, and creator programs to hit CAC, MER, ROAS, and LTV targets.

Own strategy and investment across Meta, TikTok, Google, programmatic, and creator-led channels.
Must-have: 10+ years in growth/paid media with $30M+ annual spend and multi-channel ownership for a Shopify DTC brand.
Standout: Led cross-functional teams and eight-figure budgets to scale social commerce and paid acquisition.

Job Description

Responsibilities

Define the vision, strategy, and operating model for growth across direct response channels, creator-led performance marketing, affiliate, TikTok Shop, and performance creative.
Own the investment strategy and performance outcomes across the full-funnel DTC media portfolio, including Meta, TikTok, Google (Search, Shopping, YouTube), programmatic, streaming, Amazon, and CTV, with accountability to CAC, MER, ROAS, LTV, payback, and incremental revenue.
Set execution standards across channels, including bidding strategy, audience segmentation, value-based optimization, creative testing velocity, prospecting and retargeting structure, and dynamic budget allocation based on marginal returns and incrementality insights.
Lead the strategy for high-velocity performance creative across paid social, video, audio, and creator-driven formats to continuously improve acquisition efficiency and scale.
Own media investment planning and forecasting, including annual and quarterly budget allocation, pacing, and performance management.
Partner closely with e-commerce and onsite merchandising teams to improve acquisition-to-conversion performance by aligning media insights with landing pages, PDPs, checkout optimization, merchandising strategy, and promotional or bundle offers to increase CVR, AOV, and revenue per session.
Partner with peers in the Data and Analytics team to drive testing and measurement strategy across channels, creative, offers, and onsite experience, including structured experimentation, incrementality testing, and adoption of MMM and MTA to guide investment decisions.
Scale creator and partner channel performance across affiliate and influencer programs, including creator sourcing, performance standards, whitelisting and Spark strategies, and ROI measurement tied to incremental customer growth.
Lead social commerce expansion with a mandate to build TikTok Shop into a meaningful revenue channel, including GMV targets, merchandising strategy, creator activation, and paid amplification.
Oversee agencies, media partners, and internal teams with clear operating cadence and accountability to growth and profitability outcomes.

Requirements

10+ years in growth and paid media, including 8+ years owning multi-channel acquisition for a Shopify-based DTC business (fitness, fashion, or personal care/CPG preferred), with experience managing paid media budgets exceeding $30M annually.
Experience leading cross-channel teams with 3+ direct reports.
Proven track record managing diversified paid media portfolios across Meta, TikTok, Google (Search, Shopping, YouTube), CTV, affiliate, influencer, and emerging channels such as Amazon, Snap, Pinterest, or OOH.
Experience partnering closely with analytics teams using MMM, MTA, and incrementality testing to inform channel strategy, budget allocation, and investment decisions.
Experience scaling social commerce, including direct ownership of TikTok Shop growth through merchandising strategy, creator activation, offer design, and paid amplification.
Deep understanding of DTC unit economics and growth levers, including CAC, MER, ROAS, LTV, payback, CVR, AOV, and cohort retention.
Demonstrated ability to manage eight-figure marketing budgets while balancing efficient acquisition with long-term customer value.
Strong cross-functional leadership with the ability to partner effectively across e-commerce, creative, analytics, product, and agency partners

Preferred

Omnichannel marketing experience preferred

Benefits

Beachbody, LLC is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, citizenship status, religion, creed, age, physical or mental disability, sex, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation, gender identity, gender expression, medical condition, genetic information, marital status, military and veteran status, or any other characteristic protected by federal, state, or local law.

The Beachbody Company

Headquartered in Southern California, BODi is a leading digital fitness, nutrition, and mindset subscription company with over two decades of creating innovative content and nutritional supplements designed to support and enrich strong Health Esteem. The Beachbody Company, Inc. is the parent company of BODi. For more information, please visit TheBeachbodyCompany.com.BODi is on a mission to build the Health Esteem Category! Having just launched a new brand (from Beachbody to BODi), a new platform, and a new app where fitness and nutrition is supported by positive mindset content, BODi breaks from the fitness and diet industry and ushers in the era of Health Esteem. Health Esteem specifically rejects the legacy fitness and diet industry playbook of pursuing a healthy lifestyle based on self-criticism – a playbook Beachbody used to abide by. But after observing the uptick in mental health challenges since the pandemic and seeing that 74% of Americans remain overweight or obese today, despite the efforts of the fitness industry, BODi had to make a change.

Founded in 1998

El Segundo, California, USA

4.9K employees (272 in marketing)

beachbodycareers.com