Demand Generation Manager
Akkadian Labs
Hoboken, NJ (Remote)
In-houseFull-timeSenior level5+ years exp.
6 hrs ago
Senior Manager, Acquisition and Demand Generation
Omaha, NE (Remote)
$130K/yr – $150K/yrSenior Level7+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Lead demand generation and multi-channel campaigns to drive pipeline and revenue for Buildertrend.
- Own demand gen KPIs including lead volume, CAC, and pipeline contribution.
- Must-have: 7+ years in acquisition/demand generation with multi-channel ABM experience.
- Standout: Proven scale with paid channels (Google Ads, LinkedIn, Meta) and data-driven optimization.
Job Description
Responsibilities
- Own demand generation KPIs including lead volume, cost per lead, customer acquisition cost, and pipeline contribution.
- Plan and execute integrated acquisition campaigns across digital and traditional channels.
- Partner with product marketing to translate positioning into campaign messaging, audience playbooks, and targeting strategies.
- Concept and launch insight-driven campaigns that differentiate Buildertrend in the market.
- Manage and optimize digital agency partners to ensure accountability for performance and return on investment.
- Analyze channel and campaign performance, share insights, and recommend improvements to increase scale and efficiency.
- Stay current on acquisition trends, SaaS marketing practices, and emerging technologies to inform campaign strategy.
- Lead integrated marketing campaigns that turn strong product positioning into measurable pipeline and revenue.
Requirements
- 7 or more years of experience in acquisition or demand generation marketing required.
- Proven success building and scaling multi-channel account-based marketing campaigns.
- Experience measuring campaign performance using multi-touch attribution, marketing mix modeling, and incrementality analysis.
- Hands-on professional experience within the past two years using at least two of the following platforms: Google Ads, LinkedIn, Meta, or Marketing Cloud.
- Experience managing team members, cross-functional partners, and/or external vendors, including collaboration with advertising agencies responsible for media execution.
- Data-driven with a strong understanding of marketing funnel metrics and campaign return on investment.
- Strong written and verbal communication skills.
Benefits
- Exceptional health packages, including medical, dental, and vision coverage, plus life insurance and short- and long-term disability benefits
- A 401(k) plan with Buildertrend matching contributions to help you plan for the future
- Generous paid time off, 11 paid holidays, plus personal days to make sure you have time to recharge
- Parental leave and paid sabbaticals to support you during life’s big moments
- Volunteer time off – because giving back matters
- Wellness program and onsite fitness center to keep you feeling your best
- Opportunities for hybrid or remote work to give you the flexibility you need
- Technology reimbursement to help cover costs for the tech you need to do your job from home
- Free daily lunches when you're at our HQ office, plus monthly events to connect with your team
Buildertrend
Buildertrend is cutting-edge, cloud-based project management software. With nearly 1 million users across the globe, we empower the construction industry with a better way to build. Our software helps construction professionals build more projects while reducing delays, eliminating communication errors, and increasing customer satisfaction. From Estimating, Scheduling, and Change Order features to Client Communication and Document Management tools, our feature set is here to streamline every aspect of the construction process. As a partner in our customers’ successes, our team provides unmatched support, every step of the way. At Buildertrend, we believe in providing an all-in-one solution to solve real problems, deliver real results, and change the way the world builds.
