Lifecycle Marketing Manager
BMO Media
USA (Remote)
$75K/yr - $95K/yrAgencyFull-timeMid level2+ years exp.
3 days ago
Senior Lifecycle Marketing Manager
USA (Remote)
$140K/yr – $150K/yrSenior Level10+ years expFull time
Posted 2 months ago
Job Summary
Own end-to-end lifecycle marketing across a multi-brand, multi-location ecosystem, driving strategy, audience segmentation, testing, channel campaigns, data governance, and performance reporting to boost acquisition, onboarding, retention, and cross-sell.
- Lead multi-channel lifecycle planning across email, SMS, and push
- Define audience models, segmentation schemas, and test roadmaps
- Own campaign execution, data hygiene, and KPI reporting
Job Description
Responsibilities
- Strategy & Planning
- Own end-to-end lifecycle marketing strategy across the customer journey (acquisition, onboarding, retention, win-back, cross-sell)
- Develop and prioritize a testing roadmap across email, SMS, and push channels aligned to business goals (i.e. repeat visit frequency, multi-service cross-sell)
- Translate broader marketing objectives into channel-specific and audience-specific campaign plans across a multi-brand, multi-location
- Segmentation & Audience Strategy
- Design and maintain customer segmentation frameworks (lifecycle stage, pet ownership status, tenure, product/plan enrollment, location/market density tier)
- Build and manage mutually exclusive test cohorts for A/B and multivariate testing, ensuring statistically sound sample sizing across markets of varying density
- Partner with data/analytics teams to define and refine audience models (i.e. new pet parent identification, at-risk/churn signals, high-LTV multi-pet households)
- Own suppression logic and list hygiene (current customers, do-not-mail, recently lapsed) to ensure campaign targeting accuracy
- Campaign Execution and Channel Management
Requirements
- Education & Experience:
- 10+ years in lifecycle/CRM/retention marketing, ideally in multi-location, franchise, or portfolio-brand environments
- Strong revenue and growth orientation
- Strong grasp of email deliverability fundamentals and authentication standards
- Proven experience designing and analyzing A/B/multivariate tests with statistical rigor
- Hands-on experience with marketing automation tools, specifically Braze and Segment
- Operational empathy and partnership mindset
- Comfortable working across both a centralized strategy and decentralized, location-level execution
- Strong execution and follow-through
Benefits
- Health, vision, dental, long & short-term disability, and Life insurance
- A Startup mentality company with stable funding
- 401k match
- Pet Care discounts
- Flexible Time Off
- Opportunity to grow your career with a network of like-minded professionals
Destination Pet, LLC
We are on a mission to redefine the standard of care for pet health and well-being. We offer a full spectrum of services through a "whole health" approach, to help pets everywhere live happier, healthier lives.We are 1,200+ pet people all across the US, working together every day to deliver high-quality care for pets and a better customer experience for pet owners.With a long-term vision, we are focused on building and growing a world-class team of pet care professionals. We are committed to continuously improving the standard of care, developing our employees, and maintaining the quality and culture our customers love and have come to expect.
Salaries
Posted range
$140K/yr – $150K/yr
Taken straight from the job posting.
The middle of this range ($145K) is in line with the median base salary for Senior Lifecycle Marketing Manager roles in the United States ($143K).
Senior Lifecycle Marketing Manager median pay in the United States
Most pay falls between $122K and $164K. Based on 40 salaries.
Links
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