Senior Lifecycle & CRM Marketing Manager (GTM)

Responsibilities

• Build, deploy, and optimize weekly GTM campaigns across email, push, and SMS channels.
• Translate Trader behavior and business priorities into targeted audiences and automated sends that support activation, engagement, and re-engagement.
• Manage day-to-day CRM operations, including briefs, campaign setup, QA, audience segmentation, and deliverability monitoring.
• Run pre-send QA/proofing on copy, dates, links, personalization tokens, and audiences, and route Trader-facing copy through legal and compliance review.
• Partner with Data and Product teams to define and refine the triggers and audiences behind each launch, ensuring relevance and timeliness.
• Conduct A/B tests on content, subject lines, send times, and frequency to continuously improve performance.
• Support evergreen lifecycle programs as needed, including backup coverage and builds to the lifecycle lead's specifications.
• Align GTM programs with the broader company retention strategy.
• Collaborate with Creative and Brand teams to ensure GTM assets reflect Topstep's tone, design, and messaging standards.
• Work with Growth and Media teams to ensure consistent messaging between acquisition and retention funnels.

Requirements

• 5 + years of experience in CRM, Lifecycle, or Retention Marketing (preferably in fintech, trading, or regulated industries).
• Proven ability to execute campaigns and automated journeys that drive measurable results, on a recurring weekly deadline.
• Hands-on experience with marketing automation platforms such as Salesforce, Braze, Iterable, or HubSpot.
• Strong knowledge of CRM segmentation, personalization, and behavioral triggers.
• Meticulous attention to detail and a disciplined approach to QA, with experience working within legal and compliance review.
• Analytical mindset with proficiency in Google Analytics, Looker, or similar BI tools.
• Excellent project management skills and ability to manage multiple campaigns simultaneously.
• Clear communicator who thrives in cross-functional, remote teams.
• Strong balance of data-driven thinking and creative problem-solving.

Benefits

• Topstep is an engaging working environment that ranges from fully remote to hybrid. We foster a culture of collaboration by keeping cameras on during meetings and maintaining a robust Slack environment for communication.
• Seven Company-paid Holidays and generous Family Leave. Paid time off is front-loaded.
• Competitive 401(k) matching, health, dental, and vision insurance are offered for full-time employees.
• Vacations are encouraged with a bonus for taking 5 consecutive days. Topstep offers a food and groceries budget and contributes towards health and wellness.