Responsibilities

• Directly meets and communicates with leadership to identify, document, and report all aspects to be used for marketing planning and execution.
• Develops strategic internal marketing plans that are aligned with the organization’s team member recruitment, retention and engagement goals.
• Effectively uses market research to quantify initiatives and goals.
• Manages the implementation of the internal marketing plans, which may include communication and promotion through print, digital and social media platforms, video, direct mail, email, special events and collateral development.
• Develops content for the external website for recruitment and intranet for retention and engagement promotion.
• Works with creative agencies and internal teams to develop collateral material and advertising campaigns to successfully package promotions within corporate written and graphic guidelines.
• Creates a campaign-related Customer Relationship Management (CRM) database for team members to effectively execute marketing and promotional initiatives.
• Implements lifecycle strategies and marketing automation to leverage dynamic messaging to optimize campaign responsiveness.
• Analyses and reports out performance of campaigns and marketing/database trends/metrics.
• Evaluates plans and programs to determine if the goals/objectives were met.

Requirements

• Bachelor degree in marketing, advertising, mass communications or related field is required.
• Seven (7) years of relevant experience.
• Proven track record developing and executing integrated marketing plans.