Responsibilities

• Develop and execute external communications strategies that increase awareness of Sitecore, its platform, customer impact, and thought leadership.
• Build and maintain strong relationships with key journalists, editors, and influencers across business, tech, and MarTech press.
• Lead proactive media outreach around company news, product launches, customer stories, data-driven announcements, and executive commentary.
• Partner closely with corporate communications, product marketing, customer marketing, field marketing, social media, and senior executives to develop differentiated stories and consistent messaging.
• Draft and edit high-quality press releases, messaging frameworks, media pitches, Q&As, executive talking points, bylines, blogs, and briefing materials.
• Translate technical and product-heavy topics into concise, relevant, and compelling stories for external audiences.
• Drive executive visibility opportunities, including media interviews, speaking engagements, contributed content, and trend commentary.
• Manage PR agencies and external partners, including scope, priorities, budget, performance, and results.
• Track, analyze, and report on coverage, message pull-through, share of voice, and overall communications impact.
• Support reactive communications and issues management when needed.

Requirements

• 7+ years of experience in public relations, external communications, or corporate communications.
• Experience both in-house and at a PR/communications agency preferred.
• Experience in digital experience platforms, CMS, marketing platforms, MarTech, enterprise SaaS, or related technology categories preferred.
• Proven media relations success and strong existing relationships with business, technology, and MarTech press.
• Exceptional writing and editing skills, with the ability to create content for media, executives, and thought leadership platforms.
• Demonstrated ability to simplify complex technology and product narratives for external audiences.
• Experience managing people, with a track record of coaching and developing talent.
• Experience leading and optimizing agency relationships.
• Strong executive presence and confidence working with senior stakeholders.
• Excellent judgment, attention to detail, and ability to balance strategy with execution in a fast-paced environment.

Preferred

• Experience in B2B enterprise software or high-growth technology companies.
• Familiarity with categories such as DXP, personalization, CDP, digital asset management, content operations, AI for marketing, or commerce.
• Experience supporting major product announcements, customer storytelling, industry events, and executive thought leadership.
• Global communications experience across multiple markets.

Benefits

• Sitecore offers a comprehensive benefits package, including multiple health insurance options (medical, dental, and vision coverage), a 401(k) retirement plan with company matching contributions, generous paid time off (vacation/PTO, paid sick leave, and paid holidays, as well as paid volunteer days), fully paid parental leave for new parents, company-paid disability insurance (short-term & long-term coverage) and life insurance, and an Employee Assistance Program supporting employees’ well-being, and a number of voluntary benefits to choose from available upon date of hire.