Senior Integrated Marketing Specialist

Responsibilities

• Partner with key stakeholders to understand growth objectives and develop marketing plans that support business goals.
• Lead the development and execution of integrated campaigns designed to drive loan applications, account openings, deposit growth, and product adoption.
• Translate business priorities into actionable campaign strategies.
• Manage campaign timelines, deliverables, and cross-functional coordination.
• Develop creative briefs.
• Write and edit persuasive marketing copy for financial products and services across multiple digital channels.
• Ensure campaigns maintain consistent messaging and brand standards.
• Partner with Designer and Digital Manager to produce campaign assets.
• Work directly with media agency to develop and execute media plans.
• Assist in managing paid media programs including paid social, display advertising, SEM, SEO, and video.

Requirements

• 5 years of experience in integrated marketing.
• Demonstrated experience creating integrated campaigns that drive measurable business outcomes.
• Strong understanding of integrated marketing strategy, campaign execution, digital media, and campaign planning.
• Strong copywriting, storytelling, analytical, reporting, project management, communications, and stakeholder management skills.
• Experience using AI tools to improve marketing effectiveness and workflow efficiency
• Bachelor's degree in marketing, communications, business, or a related field.

Preferred

• Financial services, banking, credit union, lending, or other regulated industry experience preferred.

Benefits

• A full-time, permanent position that will reward you through an annual bonus program.
• Medical, Dental, Vision, FSA, 401(k), Student Loan Paydown, and paid Sick and Vacation time benefits.
• A flexible hybrid work schedule environment.
• We are committed to fostering career growth and development – when you join our organization it’s not just a job.
• We look to develop your skills aligned to our business needs and help you progress in your career.