Senior Integrated Account Manager

Carbondale, CO (Hybrid)

$75K/yr – $90K/yrSenior Level5+ years expFull time

Posted 1 day ago

Job Summary

Own and manage day-to-day client relationships across multi-channel campaigns, drive strategic planning and QBRs, ensure cross-channel alignment, and uphold quality and profitability by proactive QA, scope management, and timely communications.

  • Own the client relationship and day-to-day direction
  • Lead integrated planning and quarterly business reviews
  • Drive cross-channel coordination and timely, quality deliverables

Job Description

Responsibilities

  • Own the client relationship day to day:
  • - Serve as the primary day-to-day contact for the client, building trust with stakeholders from brand and marketing leads to cross-functional partners.
  • - Run recurring client meetings: set agendas, drive decisions, capture actions, and follow through.
  • - Carry the account's institutional knowledge: past campaigns, what's worked, what hasn't, and why.
  • - Prep channel teams before they present. Know what each client stakeholder cares about, and make sure every presentation lands on their priorities.
  • - Read the room. Spot risks, shifting priorities, and growth opportunities early, and bring a plan to account leadership.
  • Connect the dots across channels:
  • - Keep PR, affiliate, influencer, AEO/SEO, and paid media aligned to one plan, one calendar, and one set of business goals.
  • - Own integrated account results: turn channel data into a single story (what happened, why it matters, and what we do next), then drive optimizations and pivots with channel leads.
  • - Co-lead quarterly business reviews (QBRs) and monthly reporting with [account lead / title], owning the narrative and recommendations.

Requirements

  • 5-7 years of agency experience in account management or client service, with at least 2–3 years leading integrated, multi-channel accounts.
  • Working fluency in at least three of PR, influencer, affiliate, SEO/AEO, and paid media, and a fast learner on the rest.
  • A track record of owning senior client relationships and being the trusted voice in the room.
  • Strong analytical chops: you can read channel reports, find the signal, and turn it into a clear story and recommendation.
  • Experience building workflows, shared calendars, and QA processes that keep multiple teams in sync.
  • Clear, plain-spoken writing and presenting, with a track record of building QBRs, monthly reports, and recommendations, and running decision-focused client meetings.
  • A sharp eye for detail and a real sense of ownership over quality.
  • Solid grasp of agency financials: scope, SOWs, hours, budgets, and margin. Confidence to push back with a point of view, including on scope and budget, paired with the humility to listen and adjust.
  • Confidence to push back with a point of view, paired with the humility to listen and adjust.
  • Proven ability to lead and influence cross-functional teams without direct authority, and to hold peers to standards and timelines.

Preferred

  • Bonus points: Experience with outdoor, active lifestyle, wellness, or travel brands, or you live these categories yourself, so you can quickly get to know a client’s category, competitors, and customers.
  • Hands-on familiarity with affiliate platforms (Impact, AvantLink, ShareASale), influencer tools, or SEO/AI search tools.
  • Experience growing an account's scope through organic upsell.

Benefits

  • Benefits: Health, Dental, Vision, 401k match
  • Perks: Flex time, powder days, wellness incentives, work from home/remote work options, team hikes, campouts, river floats, and more.
Backbone Media logo

Backbone Media

At Backbone, we are insiders of the outside world; we bring an expedition mindset and discipline specializations to hone, amplify, and stoke brands in the active lifestyle space and beyond. Backbone is an integrated marketing agency with capabilities in public relations, paid media, strategy, social media, influencer marketing, search marketing (SEO and SEM), analytics, affiliate marketing, and retail marketing. From day one, Backbone was rooted in the idea that you could fuse passion for an outdoor, active lifestyle with a profession advocating for brands you believe in. Today, we’re a team of more than 100 hard-charging runners, skiers, climbers, cyclists, hikers, paddlers, hunters, anglers, dog lovers and travel enthusiasts. We align our employees’ passions with the brands they represent.Our fast-paced offices in Denver and Carbondale have landed us on Outside’s “Best Places to Work” list more years than we can count. But we don’t just throw around buzzwords like teamwork, trust, and transparency. We live and breathe by our true north — from lunch runs, the Powder Clause and happy hours to trail work days and river clean-ups.Check out our website to learn more about us and what we do.

Founded in 1997
Carbondale, Colorado, USA
109 employees (73 in marketing)

Salaries

Posted range

$75K/yr – $90K/yr

Taken straight from the job posting.

Integrated Marketing median pay in the United States

$124K/yr

Most pay falls between $95K and $172K. Based on 524 salaries.

See all Backbone Media salaries

Marketing Team

Marketing Team Size
71 (65% of company)
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
5

Traffic Signals

Monthly Visitors
9.6K
Monthly Google Ads Budget
$38
Traffic Source Mix
Search
33.1%
Direct
47.7%
Referral
6.5%
Social
11.6%
Paid
0.9%

Headcount Trend

Current headcount: ~108
Backbone Media logo

Senior Integrated Account Manager

Backbone Media · Carbondale, CO · Hybrid