Senior Influencer Marketing Specialist at H/L Agency | Oakland, CA | $78K/yr – $87K/yr

H/L Agency

Senior Influencer Marketing Specialist

Oakland, CA (Hybrid)

$78K/yr – $87K/yrSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Owns the end-to-end influencer campaigns, partnering with creators to deliver measurable impact across TikTok, Instagram, and YouTube while coordinating with planning, data, and account teams to ensure trackable, compliant content.

Campaign ownership: Design, outreach, vetting, and relationship management with creators to hit campaign goals.
Data-driven decisions: Use CreatorIQ/Infegy for creator fit and audience insights to safeguard brand safety and relevance.
Cross-functional delivery: Align content, codes, and captions with planning and data teams to drive conversions and clear reporting.

Job Description

End-to-End Campaign Management: Design and execute influencer strategies across TikTok, Instagram, and YouTube. You are responsible for the “heavy lifting” of creator outreach, vetting, and relationship management.
Data-Driven Vetting: Utilize CreatorIQ and Infegy to identify creators who align with client demographics, ensuring high-quality audiences and brand safety.
Negotiation & Contracting: Lead talent negotiations and develop legal contracts, managing usage rights, exclusivity, and deliverables to protect agency and client interests.
Content Excellence: Develop creative briefs and guidelines that ensure creator content meets client standards and FTC disclosure requirements while maintaining the influencer’s authentic voice.
Advanced Analytics: Use Infegy for audience sentiment analysis and Sprout Social to monitor broader social conversation and engagement trends surrounding campaigns.
Performance Reporting: Establish KPIs for every campaign. Build comprehensive post-campaign reports that detail ROI, Earned Media Value (EMV), and actionable insights for the Senior Manager and clients.
Cross-Channel Alignment: Work with Planning, Account, and Data teams to ensure influencer content includes trackable links, custom codes, and “search-friendly” captions to drive conversion.
Subject Matter Expert: Serve as the lead technical voice in client meetings, confidently presenting creator recommendations and explaining performance data.
Tool Management: Act as the power-user for the agency’s tech stack ( CreatorIQ, Infegy, Sprout Social ), ensuring all data is organized and the creator database is constantly updated.
Budget Accountability: Manage campaign budgets with precision, tracking spend against project profitability targets and ensuring timely creator payments.

4+ years of experience in influencer marketing or talent management, ideally within an agency environment.
Proven Individual Contributor: Extensive experience managing high-volume campaigns (20+ creators simultaneously) from start to finish without requiring daily supervision.
Tech Proficiency: Advanced hands-on experience with CreatorIQ (discovery/CRM), Infegy (social listening/consumer insights), and Sprout Social (scheduling/analytics).
Strong Negotiation Skills: Deep understanding of influencer market rates, usage rights, and contract redlining.
Communication: Exceptional presentation skills; able to distill complex social data into clear “wins” for clients.
Detail-Oriented: A “zero-mistake” approach to FTC compliance and brand safety guidelines.

H/L Agency

3.9 Glassdoor

We are H/L. Headquartered in Oakland, California, with a footprint that stretches coast to coast. Despite having seven different regional offices, the ideals of a scrappy startup still resonate in our culture.We’re easygoing, egalitarian, socially responsible, and grounded in our communities. More than an agency, we’re a place where experts combine data science with design chops. A place where makers make, and doers do. With more than 100 advertising awards since 1985, our client list includes some of the most well-respected and recognized brands in the world. Check out our website to learn more.

Founded in 1985

Oakland, California, USA

264 employees (101 in marketing)

hl.agency

80% recommend to a friend

100% CEO approval