Senior GTM Engineer – Web & AI

Responsibilities

• Translate positioning and campaign strategy into compelling, high-converting web experiences
• Optimize the buyer journey across awareness, consideration, and conversion stages
• Own website KPIs including traffic growth, engagement, conversion rate, and pipeline contribution
• Develop hypotheses and testing roadmaps to improve performance of top pages
• Increase experimentation velocity across enterprise and PLG segments
• Lead migration from Webflow to a modern headless CMS (e.g., Contentful, Sanity, Storyblok)
• Architect a scalable React / Next.js-based frontend
• Build modular systems enabling rapid campaign and landing page deployment
• Maintain strong engineering standards while supporting marketing speed
• Establish performance, accessibility, and technical SEO best practices

Requirements

• 5–8+ years in growth engineering, frontend engineering, or product-focused web development
• Strong React / Next.js (or similar modern frontend framework) experience
• Experience leading headless CMS implementations or migrations
• Hands-on experience with web analytics tools (Google Analytics 4, Amplitude, etc.)
• Experience implementing A/B testing and experimentation frameworks
• Strong understanding of technical SEO, GEO and AEO and performance optimization
• Experience integrating APIs and third-party systems into web platforms

Preferred

• Experience in B2B SaaS or PLG environments
• Familiarity with CRM and marketing automation systems (HubSpot, Salesforce, Segment)
• Experience integrating AI APIs (OpenAI, Anthropic, etc.)
• Multi-channel support solutions - chatbots, AI Voice Agent, etc.
• Experience building multi-language and international web properties

Benefits

• We offer an L&D budget to support your growth and real internal mobility so career pathing isn't just a talking point — because we're building this with people who own the outcome.