Senior GTM Demand Programs and Analytics Manager

Responsibilities

• Sales Playbooks: Primary lead supporting direct and indirect sales and business development playbooks end to end. Define the plays, build and refresh the account and contact reports and messaging behind them, and make every play easy to run and measurable against pipeline.
• Sales Incentive Programs: Own the program lifecycle. Set thresholds from historical data, build forecasts, align sales and business development leadership, track pacing and adoption in flight, coordinate payouts, and turn results into scalable insights.
• Salesforce CRM: Act as a power user in Sales Cloud: reports, campaigns, list views, and field logic that power territory planning, plays, and demand gen programs. Partner with RevOps and IT to push proven logic into production.
• Data & Analytics: Build the datasets and segmentation with SQL, Salesforce reports, and Tableau, behind plays, territory planning, and program measurement, and turn them into clear insights for the business.
• AI-first Mindset: Replace manual analysis, data hygiene, list building, and reporting with AI-driven systems that run on their own, and teach the team and field to use them.
• Stakeholder Partnership: Work together with business development, sales, leadership, RevOps , Customer & Field Marketing, and IT. Gather feedback, translate it into actionable improvements, and communicate results to executives.
• One Team, Global: Collaborate across GTM functions and with global colleagues, set priorities, share context, and help the team grow its technical craft. Travel is very limited, typically an occasional team or company event.

Requirements

• Experience: 6+ years in sales operations, revenue operations, GTM analytics, or demand generation in B2B SaaS, with a track record of building programs that created measurable pipeline.
• Education: Bachelor’s degree in Business , Marketing, Analytics, Computer Science, or a related field (or equivalent experience).

Preferred

• Experience with outbound and sales-tech tools focusing on sales engagement, conversation intelligence, intent & technographic data, and contact-enrichment platforms, plus LinkedIn prospecting and champion-tracking tools.
• Experience supporting sales and business development organizations, including territory planning, account prioritization, and contact acquisition.
• Experience with Apps Script, Python, or APIs for automation and integrations.

Benefits

• Competitive salaries and comprehensive benefits
• Flexible hours and generous time off (RTO, Responsible Time Off) to help support your work-life balance
• Paid holidays and sick time
• 401(k) with company match
• Health Savings Account (HSA) with a generous employer contribution and Flexible Spending Account (FSA) options
• Up to 12 weeks of paid Parental and 10 weeks Adoption Leave to help you grow your family
• Gym, cell phone, and internet reimbursement
• Free well-being apps such as Spring Health, as well as access to our Employee Assistance Program (EAP)
• Perks include discounted pet insurance, electronics, theme park tickets, travel, plus more
• Your own Egnyte account with lifetime access