Senior Growth Marketing Manager

Responsibilities

• Channel owner & operator
• Manage paid media for acquisition and expansion across Google Ads, LinkedIn, Meta, and YouTube, from campaign structure and bidding to audience development.
• Forecast and allocate budget, and decide what to scale or stop based on qualified pipeline and expansion revenue.
• Own AEO and SEO: understand ranking factors, fill content gaps, increase share of relevant volume, and stay on top of changes in LLM and agentic search.
• Test new channels such as X, Reddit, and creator partnerships, and scale the winners.
• Manage our eCommerce store and direct mail, and support events and out-of-home campaigns, in service of brand, awareness, and sales.
• Build account-based programs with Sales and Customer Success: define target accounts, use buying signals, and coordinate campaigns with sales outreach and events.
• Lead agency and vendor partners with clear briefs and accountability.
• Messaging, conversion, and customer marketing
• Develop value propositions, differentiation, and persona-based messaging grounded in customer research, competitive positioning, and Product narratives that convert in each channel.

Requirements

• 7+ years of B2B marketing experience reaching mid-market to enterprise buyers, with ownership of marketing-driven pipeline and account expansion.
• 5+ years of hands-on paid media experience, managing 7 to 8 figure budgets and scaling spend to the efficient frontier.
• 2+ years of building with AI, shipping workflows, automations, or internal tools.
• Command of tracking, attribution, unit economics, and incrementality methods, including multi-touch models and adstock.
• Comfort with querying data warehouses, segmentation, cohort analysis, and reverse ETL, with the judgment to apply data science where it changes a decision.
• Working knowledge of A/B testing tools and experimental design.
• Operate and be a stakeholder in the sales & marketing stack: CRM, ESP, CMS, account & transaction data, web analytics, and product telemetry.
• Strong copywriting and conversion optimization skills, from first touch through expansion.
• Great taste: you use AI to craft copy and experiences, and you can tell generic output from relevant, on-brand marketing.
• AI-first instincts: you know what to automate, what to review, and where your judgment matters.

Preferred

• Logistics, supply chain, or technology marketing experience (a plus).