Senior Growth Enablement Specialist – Public Sector

Reston, VA (Remote)

$81K/yr – $139K/yrSenior Level4+ years expFull time

Posted 4 weeks ago

Job Summary

Own and execute state and local government enablement initiatives by shaping messaging, creating collateral, and maintaining a scalable sales enablement library while collaborating across four lines of business and driving continuous improvement.

  • Lead enablement roadmap for State & Local Government
  • Develop and maintain persuasive collateral and training materials
  • Monitor performance and keep the enablement library current

Job Description

Responsibilities

  • Collaborate with your manager and Business Development to execute on an enablement roadmap for State & Local Government initiatives.
  • Act as a central resource across four lines of business (UPS, Disaster Management, Climate, Energy & Transportation, and Environment & Planning), collaborating with cross‑functional teams, including sales teams, division leads, corporate marketing, and subject matter experts, to develop state and local enablement messaging that clearly articulates ICF’s value propositions and differentiators in ways that resonate with buyers.
  • Create compelling sales enablement collateral, including internal training materials and external-facing brochures, case studies, and presentations, to effectively communicate product or service benefits and features.
  • Develop editable PPT graphics and slides that simply convey complex ideas, features, processes, and other information to improve our sales content (pitch decks, proposals, etc).
  • Solicit feedback and monitor and analyze collateral performance to provide insights and recommendations for continuous improvement.
  • Maintain a Sales Enablement Library, ensuring all sales materials and past performance case studies are current and easily accessible for future sales needs.
  • Maintain situational awareness of state-level policy developments, funding streams, and regulatory priorities—along with broader industry trends and best practices—to ensure our sales enablement efforts remain innovative, effective, and aligned with evolving market conditions.
  • Contribute to a learning culture that promotes collaboration, knowledge-sharing, and sales excellence.
  • Teach us something new! We know the best ideas often come from outside, from people who are willing to look at things differently.

Requirements

  • 4+ years of experience in marketing, sales and/or growth enablement, preferably within the state and local sector.
  • 3+ years of experience interviewing technical subject-matter experts to develop persuasive sales collateral.
  • Experience developing or executing marketing or sales‑enablement strategies, campaigns, or programs that support business development or revenue growth.
  • Demonstrated ability to craft, position, and clearly articulate value propositions for external audiences.
  • Proven project‑management skills, including experience managing multiple concurrent priorities, deadlines, and cross‑functional stakeholders.

Preferred

  • A passion for public service, equity, and delivering impact through mission-driven work.
  • Bachelor's degree in marketing, business, public policy, communications, or a related field.
  • Ability to distill complex information into compelling, big‑picture narratives for diverse audiences.
  • Knowledge of state and local government procurement processes, public‑sector contracting vehicles, and major funding programs (e.g., FEMA grants, CCI programs, IRA‑funded initiatives).
  • Experience working in a matrixed consulting or professional services environment.
  • Understanding of the competitive landscape in public‑sector consulting, including key players, teaming models, and differentiators.
  • Familiarity with insight‑selling frameworks (e.g., Challenger Sale, Solution Selling, Value‑Based Selling, MEDDIC).

Benefits

  • Quality of life: Flexible workplace arrangements, work-life balance
  • Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan
  • Investment of the community: Donation matching, volunteer opportunities
  • And many, many more (Ask your recruiter for more details!)
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ICF

3.6 Glassdoor

ICF is a leading global solutions and technology provider. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.

Founded in 1969
Reston, Virginia, USA
11K employees (647 in marketing)
71% recommend to a friend
80% CEO approval

Salaries

Posted range

$81K/yr – $139K/yr

Taken straight from the job posting.

Growth Marketing median pay in the United States

$120K/yr

Most pay falls between $90K and $170K. Based on 2,747 salaries.

See all ICF salaries

Funding

Total Funding
$59M
Last Raise
$29M
Grant, 3 years ago

Funding History

  • Feb 2023
    Grant • $29M
  • Mar 2021
    Grant • $30M

Traffic Signals

Monthly Visitors
172.8K
Monthly Google Ads Budget
$29K
Traffic Source Mix
Search
30.6%
Direct
47.7%
Referral
12.3%
Social
7.6%
Paid
1.6%

Headcount Trend

Current headcount: ~10.7K