Senior Growth / Demand Generation Manager

Responsibilities

• Own Nectar's demand generation strategy and influence sales pipeline, from channel mix and budget allocation to forecasting and reporting to leadership
• Lead paid search, social, and sponsorships and reach our champions and buyers where they already are: LinkedIn, Instagram, TikTok, industry communities, newsletters, podcasts, creator partnerships, and more
• Partner with Creative to concept and launch social-first campaigns that feel native to the platforms our buyers use every day and stand out from typical B2B marketing
• Discover, test, and scale new acquisition channels, and kill the ones that don't perform
• Design nurture programs for new prospects and cross-sell audiences within our existing customer base
• Analyze program performance and turn the data into recommendations that improve conversion across ads, landing pages, and the full funnel
• Stand up an account based marketing strategy alongside sales to deliver meaningful engagement across key accounts
• Work with revenue operations to optimize our marketing tech stack, attribution, and campaign ROI reporting

Requirements

• 4-7 years of growth or demand generation experience in B2B SaaS and/or AI-native companies, including ownership of a meaningful pipeline target and budget
• A portfolio of creative, unconventional campaigns that drove measurable pipeline, not just impressions
• Deep fluency in social platforms and the culture around them: you know how social and community teams think and what earns their attention, or can demonstrate an ability to ramp on this ICP quickly
• Hands-on experience with AI-native tools like Claude, Claude Code, Cursor, or other LLM-powered workflows
• Track record launching and scaling paid campaigns across LinkedIn, Google, Meta, YouTube, TikTok, and X
• Proficiency with marketing automation, email, A/B testing, and personalization tools, plus Salesforce, Google Analytics, and more
• Experience building a function at an early-stage company, with the judgment to operate independently and drive complex cross-functional projects to completion
• Comfort operating in ambiguous environments in a fast-moving startup

Preferred

• Experience in martech, social media platforms, or commerce-related software
• Experience marketing to consumer brands or DTC marketing, social, and community teams
• Experience running account-based marketing programs for enterprise and mid-market buyers
• Experience working at a company through a Series A or Series B growth phase

Benefits

• Competitive compensation and early equity
• Health, vision, and dental benefits + 401(k) match
• ClassPass membership for fitness and wellness classes
• $50/month mobile stipend for all employees, and $50/month internet stipend for remote employees
• For our Palo Alto Office:\n- Hybrid schedule: 4 days in office, plus 3 remote flex days per quarter (after your first 3 months)\n- Free lunch in the office\n- $1,000/month housing stipend for living near the office\n- Fully paid for commuter benefits (train stipend or Palo Alto parking reimbursement)