Senior Group Manager, Genesis Owner Marketing and Digital Operations

Responsibilities

• The SGM, Genesis Owner Marketing and Digital Operations leads the development and execution of the Genesis owner marketing strategy and digital enablement service tools.
• Responsible for creating the strategy of integrated marketing campaigns and digital services used within Retailers to achieve in increase in part sales, customer satisfaction, safety recall, service campaign completion, and service valet objectives.
• Responsible for increased parts sales and recall, service campaign completion rates.
• Effectively utilize and create owner education content to increase owner engagement in the Genesis brand.
• Responsible for the increase of the Genesis Connected Services car population by providing unique marketing, education and promotions that promote subscription renewals, enrollments and feature usage focusing on safety.
• Implement a Cross-Organizational decisioning and reporting platform to operationalize a “one-look, one clear next action” business process through Connex.
• Responsible for content on MyGenesis and Genesis Tier 1 sites, related to Aftersales.
• Establish strategy for Genesis OneApp & Web Aftersales content.
• Oversee creation and standardize digital service tool offerings including but not limited to; online schedulers, tablet check-in, digital multi-point inspection, two-way-texting, technician video walk-arounds, and online bill pay.
• Establish streamline reporting to support each KPI within the digital service tool, supporting Retailer performance with actionable consulting items for field support.

Requirements

• Ten or more years of work experience, with at least three years of directly related to automotive parts or service, marketing preferred
• Must be a high school graduate
• Bachelor’s degree preferred
• Master’s degree a plus
• Ten or more years of work experience, with at least three years of directly related to automotive parts or service, marketing preferred
• Supervisory experience is preferred
• Experience in a fast-paced OEM environment with emphasis on fixed operations process, merchandising and marketing
• Program management and vendor relations experience desired
• Excellent verbal and written communications skills to allow effective interaction with all levels of the organization
• Ability to work independently, under pressure of deadlines, handle multiple priorities and pay close attention to detail

Preferred

• Master’s degree a plus
• Bachelor’s degree preferred
• Supervisory experience is preferred
• Program management and vendor relations experience desired
• Experience in a fast-paced OEM environment with emphasis on fixed operations process, merchandising and marketing

Benefits

• Monthly vehicle lease allowance – Eligible employees receive a monthly vehicle lease allowance (including insurance and maintenance)
• Holiday Pay - the company shuts down with pay between Christmas and New Years.
• Vacation and sick time off
• Healthcare insurance (medical, dental, and vision)
• 401(K) company match
• Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
• Basic life insurance, short- and long-term disability
• Mental health, wellbeing, and employee assistance program
• Health advocate (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits)