Senior Group Director, Client Advice & Management

Los Angeles, CA (On-site)

$185K/yr – $225K/yrSenior Level12+ years expFull time

Posted 2 days ago

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Job Summary

Own and lead integrated media and communications strategy across channels, aligning teams and client objectives while driving testing, measurement, and innovation to deliver measurable business outcomes.

Set strategic direction and oversee executive-level client conversations
Develop and propagate testing, learning agendas, and measurement frameworks
Mentor teams and foster cross-functional collaboration to advance business outcomes

Job Description

Responsibilities

Lead integrated, cross-channel media and communications strategy, bringing a holistic perspective across disciplines, and ensuring recommendations are aligned to client business objectives and measurable outcomes
Align cross-functional teams and specialty practices around cohesive recommendations and business objectives
Champion testing, learning agendas, measurement frameworks, and innovation opportunities
Identify emerging trends, capabilities, and strategic opportunities that create value for clients
Connect media investment, audience and targeting strategies and performance results to broader business outcomes including awareness, lead generation, customer acquisition and marketing effectiveness.
Serve as a senior strategic advisor to client stakeholders
Partner with global and local account, communications and performance leads day to day to identify scalable best practices, share learnings across markets, balance global consistency with regional nuances and shape long-term business and communications/media strategies
Lead executive-level conversations related to marketing effectiveness, media strategy, audience planning, measurement, testing, innovation, and business growth
Identify opportunities that extend beyond the immediate brief and advance client business objectives
Provide proactive consultation and thought leadership across client businesses

Requirements

12+ years of experience in integrated media, communications planning, marketing, advertising, consulting, or related disciplines
6+ years of experience leading and developing high-performing teams
Strong integrated media background spanning multiple digital channels (paid social, programmatic, search, video, partnerships)
Experience leading strategic planning, media strategy, and client consultation engagements
Experience working within complex, matrixed organizations and stakeholder environments
Proven ability to influence senior client stakeholders and executive audiences
Experience developing measurement strategies, testing frameworks, and learning agendas
Strong presentation, writing, and executive communication skills
Ability to navigate ambiguity, solve complex business challenges, and drive alignment across diverse teams

Preferred

Performance media experience strongly preferred
B2B marketing experience preferred
Global experience preferred

Initiative

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Volvo, Amazon, Constellation Brands, Merck, Anthropic, Paramount, and T-Mobile.Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 10,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

Founded in 1975

New York, New York, USA

3.2K employees (1,113 in marketing)

www.initiative.com