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Initiative

Agency

Salaries

Typical salary range

$160,000 – $200,000

/ yr

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People

Founders and leadership

Lara Arbid
Lara Arbid
Chief Executive Officer
At the company for 11 years 10 months

Marketing leadership

Willa Robertson
Willa Robertson
Head of Global Marketing & Communications
At the company for 3 years 8 months
Andrew Adamietz
Andrew Adamietz
Director of Strategy - Marketing Strategy
At the company for 4 years 2 months
Gwendolyn Farfan
Gwendolyn Farfan
Director, Digital Partnerships (Corona Brand Family)
At the company for 9 years 2 months
Art Bortolini
Art Bortolini
Group Director, Marketing Analytics
At the company for 5 years 7 months

Hiring contacts

Christa Pfennigschmidt
Christa Pfennigschmidt
Director HR
Judy Zeng
Judy Zeng
Associate Director, HR Business Partner
At the company for 5 years 8 months

Hiring activity

Open marketing jobs over time

54 open now

Headcount trend

Company growth over the last 12 months

Headcount -6.8% year over year

Audience

Monthly website visitors
34.7K
Month over month-11.6%
Quarter over quarter-17.6%
Top sourceSearch (42.6%)
Ad budget per month$0.0
Average search rank47.6
Traffic source mix
Search
42.6%
Direct
41.4%
Referral
10%
Social
4.5%
Paid referral
1.1%

LinkedIn followers

Follower count and growth

Total followers

186K

12-mo growth

+7.7%

Monthly growth

+0.6%

News

Links

www.initiative.comLinkedInCrunchbaseX (Twitter)