Senior Go-to-Market Lead, NAMER Go-to-Market

Responsibilities

• Own the go-to-market campaign portfolio and aligned agents for your assigned sales division(s); independently define, which campaigns to launch, sequence, and retire based on pipeline gaps, market signals, and strategic priorities
• Influence senior cross-functional stakeholders (ex. specialist sales leaders, partner leaders, solution architecture leaders, field marketing, demand generation) around the right inputs, themes, and customer signals to shape unified go-to-market priorities
• Synthesize pipeline health, goal attainment trends, competitive dynamics, and customer demand signals into a strategic GTM point of view that aligns diverse organizations around shared priorities, while operating with minimal direction in ambiguous, fast-moving environments
• Identify structural white space where the business is under-penetrated and influence leadership to invest in campaign strategies that close those gaps
• Build end-to-end GTM sales playbooks for each campaign; including executive positioning decks, persona-anchored outreach sequences, competitive battlecards, ROI narratives, and discovery frameworks
• Develop propensity-to-buy account lists leveraging AI-driven analytics, internal platforms, and third-party market signals to ensure campaigns target accounts with the highest conversion potential
• Create field-ready GTM materials that enable account teams to execute campaign motions that reduce time-to-engagement and protecting field capacity from fragmented, uncoordinated requests
• Design campaign playbooks that prescribe the go-to-market approach, customer engagement model, and partner activation strategy for each motion
• Bring together specialist sales, partners, solution architecture, field marketing, and demand generation into a single, accountable campaign team with named ownership and shared goals
• Resolve overlapping go-to-market motions when multiple campaigns target the same accounts or compete for the same specialist capacity—making trade-off decisions and owning the outcome

Requirements

• 5+ years of Go-To-Market, Business Development, Sales, or Consulting experience

Preferred

• Experience working with Core Cloud Technology Services, including, but not limited to Compute, Edge, Hybrid, Security, and/or Networking
• Experience working with Data & AI related technologies, including, but not limited to, AI/ML, GenAI, Analytics, Database, and/or Storage
• Experience working with Enterprise Application Modernization and Migration technologies, including, but not limited to, Mainframe, Serverless, Containers, or Cloud Operations
• Experience developing strategies that influence leadership decisions at the organizational level
• Experience managing programs across cross functional teams, building processes and coordinating release schedules

Benefits

• The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
• USA, CA, San Francisco - 162,700.00 - 220,200.00 USD annually
• USA, GA, Atlanta - 147,900.00 - 200,100.00 USD annually
• USA, IL, Chicago - 147,900.00 - 200,100.00 USD annually
• USA, MA, Boston - 147,900.00 - 200,100.00 USD annually
• USA, NY, New York - 162,700.00 - 220,200.00 USD annually
• USA, TX, Austin - 147,900.00 - 200,100.00 USD annually
• USA, VA, Arlington - 147,900.00 - 200,100.00 USD annually
• USA, WA, Seattle - 147,900.00 - 200,100.00 USD annually