Senior Go-to-Market Lead, NAMER Go-to-Market

Responsibilities

• Own the go-to-market campaign portfolio and aligned agents for your assigned sales division(s); independently define, which campaigns to launch, sequence, and retire based on pipeline gaps, market signals, and strategic priorities
• Influence senior cross-functional stakeholders around the right inputs, themes, and customer signals to shape unified go-to-market priorities
• Synthesize pipeline health, goal attainment trends, competitive dynamics, and customer demand signals into a strategic GTM point of view that aligns diverse organizations around shared priorities, while operating with minimal direction in ambiguous, fast-moving environments
• Identify structural white space where the business is under-penetrated and influence leadership to invest in campaign strategies that close those gaps
• Build end-to-end GTM sales playbooks for each campaign; including executive positioning decks, persona-anchored outreach sequences, competitive battlecards, ROI narratives, and discovery frameworks
• Develop propensity-to-buy account lists leveraging AI-driven analytics, internal platforms, and third-party market signals to ensure campaigns target accounts with the highest conversion potential
• Create field-ready GTM materials that enable account teams to execute campaign motions that reduce time-to-engagement and protecting field capacity from fragmented, uncoordinated requests
• Design campaign playbooks that prescribe the go-to-market approach, customer engagement model, and partner activation strategy for each motion
• Bring together specialist sales, partners, solution architecture, field marketing, and demand generation into a single, accountable campaign team with named ownership and shared goals
• Resolve overlapping go-to-market motions when multiple campaigns target the same accounts or compete for the same specialist capacity

Requirements

• 5+ years of Go-To-Market, Business Development, Sales, or Consulting experience

Preferred

• Experience working with Core Cloud Technology Services, including, but not limited to Compute, Edge, Hybrid, Security, and/or Networking
• Experience working with Data & AI related technologies, including, but not limited to, AI/ML, GenAI, Analytics, Database, and/or Storage
• Experience working with Enterprise Application Modernization and Migration technologies, including, but not limited to, Mainframe, Serverless, Containers, or Cloud Operations
• Experience developing strategies that influence leadership decisions at the organizational level
• Experience managing programs across cross functional teams, building processes and coordinating release schedules

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off, and parental leave