Senior Global Paid Media Manager at NAVEX | Charlotte, NC

Senior Global Paid Media Manager

Charlotte, NC (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Drive global paid media strategy to generate pipeline and revenue, align regional execution with global goals, and implement rigorous measurement and attribution to optimize spend across channels.

Growth Ownership: Own cross-channel paid media programs and define KPIs (CPL, CAC, MQLs, pipeline) to measure impact.
Global-Regional Alignment: Adapt global strategy for EMEA and Japan considering market maturity and brand goals.
Measurement & Automation: Establish and evolve attribution, naming conventions, UTM strategy, data flows, and agency performance through structured reporting.

Job Description

Responsibilities

Own global paid media strategy aligned to demand generation campaigns and goals, including pipeline and revenue growth
Allocate and optimize budget across regions and channels to maximize performance and efficiency by providing actionable insights and strategic recommendations
Partner with regional stakeholders to adapt global strategy for EMEA and Japan, with sensitivity to market maturity and brand awareness goals
Establish KPIs and own, track and measure performance against them, including CPL, CAC, MQLs, pipeline, revenue and ROAS
Ensure strong attribution and measurement frameworks are in place and continuously improved via a data integration mindset to the program, including a deep understanding of UTM strategy, naming conventions and data flows
Manage and hold accountable global agency partners, including a paid search agency responsible for execution through structured reporting, performance reviews, and continuous optimization
Partner closely with Demand Generation, SEO, Creative, Field Marketing, Content, and Web teams to align paid media efforts with broader campaign strategies (ABM and otherwise) and sales priorities
Oversee performance and cohesive strategy across key channels, including Paid search (Google, Bing); Paid social (LinkedIn, Meta); Display and programmatic; and software review platforms (e.g., G2, Software Advice)

Requirements

5+ years of experience in paid media, preferably in B2B SaaS or a related industry
Proven track record of driving pipeline and revenue through paid media programs
Experience managing global campaigns across multiple regions (North America, EMEA, APAC/Japan preferred)
Strong understanding of performance marketing metrics, attribution models, and funnel optimization
Experience managing external agencies and holding them accountable to performance goals
Hands-on familiarity with paid media platforms (Google Ads, LinkedIn, etc.), particularly in measurement and setup to validate strategy and diagnose issues
Familiarity with tools like GA4, Google Tag Manager, Salesforce, Marketo and Power BI to tell the story of paid media influence through data
Culture Agility. Comfort working in a fast-paced, candid environment that values innovation, healthy debate, and follow-through
AI Readiness. Curiosity and willingness to use AI and emerging technologies to elevate your work and deliver smarter outcomes
Fuel performance and outcomes. Leverage your job competencies and champion NAVEX’s core values

Preferred

both agency and in-house experience
Experience supporting ABM strategies
familiarity with marketing automation and CRM systems (e.g., Salesforce, Marketo)
experience scaling or transforming a maturing paid media program

NAVEX

3.4 Glassdoor

At NAVEX, we believe a thriving future begins with smart governance, risk and compliance decisions today. For more than 35 years, we’ve worked with global organizations to provide a comprehensive suite of solutions to manage their governance, risk and compliance programs. That simply means our role is to ensure our customers are equipped with the right tools to develop an educated, ethical risk management culture within their organization. Trusted by 13,000 customers and still growing, 73 million people and employees supported worldwide, our priority is to ensure our customers feel confident on their journey to building a successful risk and compliance management program. Headquartered in Portland, Oregon, NAVEX has four other offices worldwide and thousands of people working to help transform how modern risk and compliance departments are built and run. Our other locations are in London, Charlotte, North Carolina; Frankfurt and Bangalore.

Founded in 1967

Lake Oswego, Oregon, USA

1.4K employees (158 in marketing)

www.navex.com/en-us

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73% CEO approval