Senior Global Brand Director panKRAS

Responsibilities

• Global brand strategy and leadership
• Set and communicate a clear, differentiated and long-term global brand strategy for our panKRAS asset, aligned with the GI tumour strategy and broader Oncology priorities.
• Lead annual strategic and operational planning, including positioning, segmentation, customer strategy, value proposition, target market selection and lifecycle priorities.
• Generate deep customer, patient, market and competitive insights and translate them into choices that address unmet need and maximise value.
• Provide proactive commercial and strategic input to development priorities and decisions, including indication and patient-segment prioritisation, target product profile, evidence-generation needs, clinical development trade-offs and key investment choices.
• Develop future-focused revenue forecasts and business cases informed by robust insights and sound commercial judgement.
• Represent Global Commercial in relevant Global Product Team, development and investment decision forums, providing commercially rigorous input to evidence generation, clinical development strategy, stage-gate decisions and Phase III investment choices.
• Launch excellence and market shaping
• Lead global launch strategy, launch readiness and execution for panKRAS across priority markets, with clear milestones, decision points and performance measures.
• Engage regional and country teams early, incorporate market feedback and establish mechanisms to share learning and accelerate adoption of best practice.

Requirements

• Bachelor's Degree in relevant field
• 10+ years’ experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: brand marketing, sales, market research/analytics, strategic planning

Preferred

• GI Oncology, pancreatic or colorectal cancer, or biomarker-driven therapy experience.
• Advanced degree in business, science or related field; MBA preferred.
• Sales, customer-facing, or market access experience.
• Formal people-management experience.
• Experience supporting late-stage development, Phase III investment decisions, or lifecycle strategy.