Responsibilities

• Build and execute a portfolio of targeted field programs including executive dinners, roundtables, customer experiences, industry events, trade shows and partner activations.
• Build pre-event, day of, and post-event engagement strategies that maximize registration-to-attendance conversion and drive strong sales follow-up.
• Help shape Risk Ledger's US field marketing strategy, aligning investment and activity to sales priorities, pipeline goals and target accounts.
• Partner closely with Sales on territory and account strategy, ensuring field programs reach the right people at the right moments in the buying cycle.
• Build the processes and playbooks that turn successful programs into a repeatable US field marketing program.
• Manage field marketing budgets, making commercially informed investment decisions and holding programs accountable to measurable outcomes.
• Integrate field activity with Demand Generation, Product Marketing and Content to create connected campaigns and community programs.
• Track and report performance across sourced and influenced pipeline, engagement quality and account progression, using data and feedback to test, learn and optimize.
• Build relationships with industry groups, event partners and strategic partners to create co-marketing opportunities that expand our reach into priority communities and support commercial objectives.
• Act as our eyes and ears on the ground, bringing customer and market insight back to the wider marketing and GTM team.

Requirements

• Proven experience building a US field marketing program for an international company entering the US market for the first time.
• 5+ years of B2B tech or SaaS field marketing, ideally selling into mid-market or enterprise organizations.
• A strategic thinker who is equally comfortable executing. You can zoom out to shape a program strategy and zoom in to make sure every detail gets done.
• A 0→1 mindset. You're comfortable with ambiguity, limited data and no existing playbook, and instinctively build structure rather than wait for it.
• Strong cross-functional stakeholder management, with the ability to align Sales, Marketing and leadership and move quickly.
• A strong commercial mindset and close partnership with Sales. You understand that a successful field program doesn't end when the event does and are focused on turning engagement into quality conversations, pipeline and revenue.
• A curious, data-driven approach. You test, measure, learn and iterate, and are comfortable showing your working.
• A deep understanding of B2B buying cycles and a focus on generating quality pipeline, not simply delivering events.
• Strong relationship-building skills and the ability to quickly build a network of vendors, venues, partners and prospects in a new market.

Preferred

• Experience marketing to cybersecurity, risk, compliance, procurement or other technical B2B audiences.
• Existing relationships with relevant US venues, partners, communities or event vendors.
• Experience with account-based marketing or account-based field program.
• Experience working in a high-growth startup or scale-up.
• Salesforce and marketing automation experience.

Benefits

• The Package: Competitive base salary, 401(k) matching, and U.S. healthcare.