Senior Field Marketing Manager - Public Sector, Federal & Defense

Responsibilities

• Set the strategy for, and execute, the integrated Federal and Defense field marketing plan — aligned to Public Sector sales priorities, target agencies and programs, and pipeline goals. You will propose the pipeline target for this segment, not just deliver against one handed to you.
• Build segment-specific program tracks for Federal Civilian, Federal Systems Integrator, DoW/DoD, and Defense Industrial Base audiences, recognizing that each buys on a different cycle and responds to different proof.
• Own Datadog’s presence across the federal event calendar, from large-scale defense and civilian conferences to service association events, agency industry days, virtual events, and targeted executive gatherings.
• Build the program formats that move federal buyers through the funnel — executive briefings, technical workshops, roundtables, and webinars — owning Federal and Defense field marketing budget, audience strategy, target account recruitment, and follow-through.
• Work with Product Marketing to shape Federal-specific messaging and content: FedRAMP High, IL5 progress, data residency, U.S.-persons operations, continuous ATO, zero trust, and the compliance frameworks (NIST 800-53, CMMC, DISA STIGs) your audience is actually measured against.
• Partner with Demand Generation on campaign strategy and execution. Adapt nurture tracks and email motions for a federal audience, manage lead flow and follow-up SLAs with sales, and tune programs based on funnel performance You bring the market context that makes a central campaign land with the audience, and you own stage-over-stage conversion for the segment.
• Raise the bar for the wider field marketing team — mentor less experienced marketers, and bring federal market expertise back into how the broader org plans.

Requirements

• 6+ years of field marketing experience in B2B SaaS, including 4+ years marketing to the U.S. Federal government, with a demonstrated track record of driving pipeline for a public sector segment or business unit.
• Direct experience with Defense buyers — DoW/DoD services and combatant commands, or the Federal Systems Integrator and Defense Industrial Base firms that serve them.
• Fluent in the federal buying cycle: appropriations and fiscal-year dynamics, contract vehicles (GSA, SEWP, CIO-SP, GWACs), the role of resellers and integrators, and how an ATO actually gets granted.
• Proven experience planning and executing large-scale federal events, executive forums, and sponsored trade shows.
• Comfortable with the technical subject matter — observability, cloud, DevSecOps, or cybersecurity — and tune messaging that holds up with a technical federal audience.
• Experience with account-based marketing against named agencies and programs.
• Experience owning a program budget and reporting against a pipeline number you are accountable for.
• Excellent written and verbal communication with strong executive presence, and a track record of influencing sales leadership and driving alignment across marketing functions.
• A self-starter who makes confident decisions without a playbook in front of you, and who is comfortable being handed an ambiguous goal and coming back with the plan.
• Hands-on with Salesforce, marketing automation, ABM platforms, and attribution tooling.

Benefits

• Generous and competitive benefits package
• New hire stock equity (RSUs) and employee stock purchase plan
• Continuous career development and pathing opportunities
• Employee-focused best in class onboarding
• Internal mentor and cross-departmental buddy program
• Friendly and inclusive workplace culture